| Başlık | By Georgina |
| Haftanın | DAVID |
| Kampanya | By Georgina |
| Reklamcı | Netflix |
| Marka | Netflix |
| İlk Yayınlanma Tarihi | 2023 / 3 |
| Sektör | Media, Publishing & Production |
| hikaye | Influencer, mother, and so much more, the show provides a sneak peek into her life of luxury as she jet sets around the world, manages her relationship with football superstar Cristiano Ronaldo, and how she went, almost overnight, from selling bags to collecting them. For this season, Netflix has launched a disruptive campaign that takes her passion for bags and her role as an international icon to a new level in a way nobody could have expected. The advert for the show, having been displayed on Madrid’s main street, will be made into a line of exclusive bags and gifted to people all over Spain. That’s right, exclusive designer bags available to win. You may have even seen her with one when she appeared on cult show El Hormiguero last week. All you have to do to be in with the chance of winning one of these sought-after items is share a photo of the billboard – either your own or the one published by Netflix – on your social media profiles, saying why you deserve it and adding the hashtag #DAMEUNBOLSOGEORGINA. Winners will be notified after the closing date of the competition, 31st March. |
| Medya Türü | Case Study |
| Süre | |
| Yaratıcı Ajans Başkanı | Saulo Rocha |
| Yaratıcı Ajans Başkanı | André Toledo |
| Yaratıcı Yönetmen | Jose Sancho |
| Managing Partner | Pancho Cassis |
| Global Chief Creative Officer | Pancho Cassis |
| Chief Operating Officer (COO) | Sylvia Panico |
| Sanat Yönetmeni Amiri | Camilo Jiménez |
| Sanat Yönetmeni | Francesc Enrich |
| Reklam Yazarı | Maud McCaffrey |
| Head of Social Media | Alex Sánchez Mas |
| Head of Account Management | María García Herranz |
| Group Account Director | Lucila Mengide |
| Müşteri Süpervizörü | Adriana González Cid |
| Müşteri Temsilcisi | Judit Muñoz Valero |
| Prodüktör | Alejandro Falduti |
| Prodüksiyon | Sebastián Arce |
| PR Director | Sandra Azedo |
| Aktör | Georgina Rodriguez |
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