Başlık | Corona Solar Energy 1 |
Haftanın | DAVID |
Kampanya | Corona Solar Energy |
Reklamcı | Grupo Modelo |
Marka | Corona |
İlk Yayınlanma Tarihi | 2023 / 3 |
Sektör | Beers, Ciders, Lagers |
felsefe | The local production of Cerveza Corona, the brand of AB Inbev Bavaria's global portfolio, in line with the company's commitment to make a transition to renewable energy, will be be exclusively brewed with solar energy, having the 100% of the production completed by beginning of 2024. To promote its clean production, “Corona Solar Energy” by creative agency DAVID Bogota, shows off Corona in its most natural way — brewed by the sun. The campaign lets the power of the sunshine in the visually striking campaign, nodding to the use of solar energy. Each creative component is 100% shoot with sun light and the reflection on the bottle, centered on natural images to highlight the sun’s effect on the landscape, the water, the human body and the new brew method of Corona. |
Medya Türü | Outdoor/Out of Home |
Partner & Global Chief Creative Officer | Pancho Cassis |
Global COO | Sylvia Panico |
Yaratıcı Ajans Başkanı | Carlos Camacho |
Yönetici Direktör | Juan-Pablo García |
Müşteri Temsilcisi | Catalina Córdoba |
Creative Copywriter | Camila Ordóñez Bozzi |
Sanat Yönetmeni | Julián Olivares |
Sanat Yönetmeni | Camilo Jiménez |
Sanat Yönetmeni | Izmael Crespo |
Sanat Yönetmeni | Laura Arcila |
Global PR Director | Sandra Azedo |
Reklam Sorumlusu | Alvaro De Luna |
Reklam Sorumlusu | Juanita León |
Reklam Sorumlusu | Camila Escobar |
Reklam Sorumlusu | Alejandra González |
Reklam Sorumlusu | Juan José Muñoz |
Prodüktör | Lorena Díaz |
Prodüksiyon Şirketi | Köhler Studio |