Android - "Finding Love With Ziwe"

DAVID

DAVID Miami, United States

6095

Marka: Android
Ülke: United States

Reklamcı: Google

Başlık	Finding Love With Ziwe
Haftanın	DAVID
Kampanya	Finding Love With Ziwe
Reklamcı	Google
Marka	Android
İlk Yayınlanma Tarihi	2024 / 2
Sektör	Mobile Telephones & tablets
hikaye	This Valentine’s Day, Android is launching a film called “Finding Love with Ziwe,” created by DAVID Miami, this time honing in on the taxing emotional cost phone users experience when they text each other using SMS. Through a series of light-hearted interviews with real people, the film aims to highlight the cultural stigma against green bubbles in the U.S. and help iPhone users realize they are missing out on love because Apple supports the outdated technology, SMS. Though Apple recently announced they plan to replace SMS with a more modern technology, RCS, the stigma around green bubbles could remain. The interview is led by American journalist, comedian, and writer, Ziwe Fumudoh who applies her famous satirical approach to the issue. As an iPhone user, Ziwe brings her authentic first-hand experience and insight into the pain points created by Apple's use of antiquated technology when texting with Android. She brings iPhone users who are single and consider green-bubble texts ‘a deal breaker,’ face-to-face with prospective love matches who are Android users. By asking tough questions, Ziwe gets the iPhone users to realize they might be missing out on finding their perfect match because of their green bubble bias.
Medya Türü	İnteraktif
Süre	154 seconds
Platform	Hadas Grossman - VP
Platform	Nick Drake
Brand Manager	Charlotte Rose
Yönetmen	Digital Engagement Lead
Yönetmen	Namibia Brand Activations
Agency	David Miami
Campaign	Don Harris
Managing Partner	Pancho Cassis
Yönetici Direktör	Carolina Vieira
Yaratıcı Ajans Başkanı	Rafael Donato
Grup Yaratıcı Direktörü	Alejandro Juli
Yaratıcı Yönetmen Ortağı	Georgia Taylor
Yaratıcı Yönetmen Ortağı	Sarah Dembkowski
Sanat Yönetmeni	Georgia Taylor
Reklam Yazarı	Sarah Dembkowski
Prodüktör	Brenda Morrison Fell
Senior Producer	Esteffania Najera
Chief Strategy Officer	Paula Vampre
Executive Strategy Director	Annie Rowe
Strategist	Brooklyn Carey
Director of Business Affairs	Barbara Karalis
Business Affairs Manager	Catalina Peña
EP	Josh Morse
Founder	Pat Co
Founder	Rachel Seitel
Lead Editor	Katie Cali
Yönetici Direktör	Laura Macauley Thoel
HOP	Amanda Ornelas
Renklendirme	Gabe Sanchez
Müzik	Radish Music
Vice President/Marketing	Adrienne Lofton
Marketing Director	Menaka Shroff
Director/Product Marketing & Merchandising	Alex Horowitz
Director Brand Marketing	Jason Fournier
Brand Marketing Manager	Blake Bensman
Global Creative Coordination	Alicia Marder
Marketing Activation Leader	Brendon Holder
Digital Marketing Manager	Jesse Cohen
Marketing Partner	Marissa Haby
Marketing Program Manager	Liza Kahn
Marketing Manager	Victoria Goolnick
Program Sorumlusu	Rachel McConnell
Chief Operating Officer (COO)	Sylvia Panico
Head of Account Management	Mariana D'aprile
Group Account Director	Gabriella Hellbrugge
Müşteri Süpervizörü	Isabella Carrion
Müşteri Temsilcisi	Patricia Menéndez
Müşteri Temsilcisi	Camille Garcia
Innovation Director	Toni Ferreira
Social Content Strategist	Maria Fernanda Maceda
PR Director	Sandra Azedo
Prodüksiyon Şirketi	Gifted Youth
Yönetmen	Daniel Gray Longino
Post Prodüksiyon	The Den
Editör	Ryan Spears
AE	Jesse Richard
Prodüksiyon Sorumlusu	Jennifer Mersis
Senior Producer	Toby Louie
Kompositör	Spencer Stewart
Music Supervision	Peymon Maskan
Music Supervision	Alec Stern
Lead Music Supervisor	Jenna Wilson
Lead Music Supervisor	Gemma Schladow
Talent Curator	Mayflower Reklame BV
Talent Curator	Ian Weintraub
Talent Curator	Kerri Green