Başlık | Paradise Hill |
Haftanın | FCB New Zealand |
Kampanya | Paradise Hill |
Reklamcı | Family Violence. It’s Not OK |
Marka | It’s Not OK / HOME Magazine |
İlk Yayınlanma Tarihi | 2015 / 8 |
Sektör | Public Safety, Health & Hygiene |
hikaye | Most New Zealanders associate domestic violence with low socio-economic groups. But in reality, it's as much of a problem for the rich as it is for the poor. A recent study showed it affects 1/3 women nationally, and more surprisingly, 1/4 of all high income homes. But since it happens behind closed doors, this reality remained hidden. We had to fix that. So, we partnered with NZ's premium home and lifestyle magazine and showed how violence can happen even where we least expect. |
Medya Türü | Case Study |
Süre | |
Market | New Zealand |
Yaratıcı Yönetmen | James Mok |
Yaratıcı Yönetmen | Regan Grafton |
Yaratıcı Yönetmen | Tony Clewett |
Yaratıcı Ekip | Freddie Coltart |
Yaratıcı Ekip | Matt Williams |
Prodüksiyon Şirketi Prodüktör | Amanda Langkilde |
Müşteri Direktörü | Jane Wardlaw |
Fotoğrafçı | Simon Wilson |
Retoucher | Michael Braid |
Tasarımcı | Michael Braid |
Müşteri Temsilcisi | Channelle McDonald |
Media Manager | Nicole Earnshaw |
Medya Direktörü | Rachel Leyland |
Digital Director | Kate Grigg |
Müşteri Direktörü | Alice Eade |
Reklam Sorumlusu | Jeremy Hansen |