Play - "Play Trailer Park "

TBWA\Brussels

TBWA\Brussels Bruxelles, Belgium

2716

Başlık	Play Trailer Park
Haftanın	TBWA\Brussels
Kampanya	Play Trailer Park
Reklamcı	Play TV
Marka	Play
İlk Yayınlanma Tarihi	2018 / 12
Sektör	TV/Radio Programs & Stations
Slogan	The first trailers you can live in.
hikaye	In today’s entertainment landscape, there is just too much content. So the trailers for tv-shows become more important than ever. The Belgian streaming service Play - with tons of national and international tv-shows - made the most epic trailers ever: the first trailers you can live in. The Play Trailer Park consisted of 6 caravans inspired by 6 tv-shows, down to the smallest details. Game of Thrones, The Sopranos, The Walking Dead, True Blood, etc. Influencers and fans could book a trailer and spend the night in our Trailer Park. Sleeping in the same bed, eating the same (horrible) food, drinking the same (poisoned?) wine, getting imprisoned, etc. Because in the Play Trailer Park you don’t just binge the show, you experience it. The Play Trailer Park was live during 3 weeks, as a outdoor stunt people could actually live in.
Medya Türü	Interactive Outdoor Experience
Süre	106 seconds
Sanat Yönetmeni	Greg Van Buggenhout
Creative Copy	Chiara De Decker
Creative Copy	Olaf Meuleman
Yaratıcı Yönetmen	Jan Macken
Müşteri Direktörü	Philippe Van Eygen
Müşteri Temsilcisi	Ellen Van Praet
Proje Sorumlusu	Ken Kools
Designer	Olivier Verbeke
Digital Design	Yannick Van der Goten