Başlık | Graffiti Général |
Haftanın | BETC Paris |
Kampanya | Graffiti General |
Reklamcı | BETC |
Marka | BETC Digital |
İlk Yayınlanma Tarihi | 2014 |
Sektör | Advertising Agencies |
Slogan | BETC Graffiti Général |
hikaye | BETC Paris is moving offices. The ad agency's new building is distinctive: the Magasins Généraux in Pantin. Abandoned since 2004, it has become a haven for graffiti artists around the world. In order to celebrate the artworks created there before renovations begin, BETC Paris has launched Graffiti Général, which offers a 3D tour of the site online... Aware that some may baulk at the idea of an advertising agency erasing years of graffiti heritage, Graffiti Général is BETC's way of offering a permanent record of the site as it stands today. The website offers the chance for viewers to visit the building virtually, and gives detailed information on over 40 of the artworks in there, as well as about the artists. Visitors can also add their own grafitti to the building online, so the history of the building can continue to evolve, albeit only virtually. |
Medya Türü | Case Study |
Süre | |
Daha fazla bilgi | http://www.graffitigeneral.com/ |
Ses | Kouz Production |
Yaratıcı Yönetmen | Rémi Babinet |
Müşteri Temsilcisi | Rémi Babinet |
Yaratıcı Yönetmen | Stéphane Xiberras |
Müşteri Temsilcisi | Stéphane Xiberras |
Müşteri Temsilcisi | Miranda Salt |
Yaratıcı Yönetmen | Ivan Beczkowski |
Müşteri Temsilcisi | Ivan Beczkowski |
Reklam Yazarı | Romain Pergeaux |
Müşteri Temsilcisi | Eugénie Lefebvre |
Müşteri Temsilcisi | Xavier Blairon |
Sanat Yönetmeni | Loris Cormoreche |
Müşteri Temsilcisi | Caroline-Melody Meyer |
İnteraktif Gelişim | Thibault Dargeou |
Müşteri Temsilcisi | Charlotte de Bardies |
Sanat Yönetmeni | Julien Derreveaux |
Sanat Yönetmeni | Simon Franckard |
İnteraktif Gelişim | Maxime Montegnies |
İnteraktif Gelişim | Simon Doury |