Pilsen Extra - "The Pilsen Extra Moustache - Save the Beer"

Grey Group Argentina

Grey Group Argentina Buenos Aires, Argentina

Ödüller

9690

Marka: Pilsen Extra
Ülke: Argentina

Reklamcı: AB Inbev

Başlık	The Pilsen Extra Moustache - Save the Beer
Haftanın	Grey Group Argentina
Kampanya	Save the Beer
Reklamcı	AB Inbev
Marka	Pilsen Extra
İlk Yayınlanma Tarihi	2022 / 4
Sektör	Beers, Ciders, Lagers
felsefe	According to different studies*, at least 1.2 million litres of beer are wasted every year as they get trapped on facial hair, with about 0.56 millilitres getting stuck in the beard per sip. To tackle the issue and save the beer, Pilsen Extra, the AB InBev beer of “pure malt with the perfect level of creaminess”, has created a new moustache style which made the front page of magazines in LATAM. The beer brewer, along with creative studio Grey Argentina, teamed up with the finest barbers to fashion a special facial hairstyle that leaves clear a very specific area of the upper lip where beer drops tend to accumulate. The campaign kicked off with the best-known anchor and TV presenter, Rubén Rodriguez appearing on air with his nation-famous moustache strangely trimmed, raising all kinds of comments and rumours that ended up on the front page of national newspapers. A couple of days later, the country finally discovered the truth about Rodriguez´s special style and his personal commitment to the against-beer waste crusade held by Pilsen Extra. At this point, all were invited to join the cause and go to the coolest barbershops in town to get the Pilsen Moustache for free. Furthermore, they could head to any of the pubs in town with their newly styled moustache to ask for their complimentary Pilsen Extra to be enjoyed without wasting any drop. With less than a week of the campaign on-air, social media engagement of people adopting the moustache and claiming their free beers shows that what started with a buzz is now becoming a trend. Converting this beer-loving nation into the first country in the world united to save their beloved drink.
Medya Türü	İnteraktif
Süre	65 seconds
Reklam Sorumlusu	Bruno Yuli
Chief Executive Officer (CEO)	Denise Orman
President	Diego Medvedocky
Yaratıcı Ajans Başkanı	Hernan Kritzer
Yaratıcı Ajans Başkanı	Alejandro Devoto
Yaratıcı Yönetmen	Juan Ure
Yaratıcı Yönetmen	Gonzalo Montaña Fernandez
Yaratıcı Yönetmen	Emiliano Cortez
Yaratıcı Yönetmen	Alejandro Rattenbach
Head of Art	Diego Urbano
Sanat Yönetmeni	Victor Opazo
Sanat Yönetmeni	Leandro Mingrone
Reklam Yazarı	Agustin Rodriguez
Reklam Yazarı	Juan Carnelos
VP of Client Services	Agustin Castellaños
Group Business Director	Valeria Cerda
Business Leader	Romina Dono
Head of Strategy	Romina Perrone
Prodüktör	Pablo Molina
Ajans Prodüktörü	Maximiliano Ibarra
Prodüksiyon Şirketi	Guaraní Films
Yönetmen	Juanma Montero
Yönetmen	Matias Sasias
Chief Executive Officer (CEO)	Gustavo Vera Hernaez
Prodüksiyon Sorumlusu	José Luis Cabruja
Prodüksiyon Sorumlusu	Lara Pombo
Prodüktör	Noelia Romero
Assistant Director	Bruno Rubiani
Sinematografi	Diego De Garay
Sinematografi	Nicolás Nagy
Sanat Yönetmeni	Liza Rubiani
Customs	Lia González
Post Prodüksiyon	Maxi Daenz
Production Coordinator	Gustavo Vera
Ses Post Prodüksiyon	Suena Polenta
Ses Post Prodüksiyon	Fede Amaya
Ses Post Prodüksiyon	Matías Berdiales
Renklendirme	Lutbox Post
Renkçi	Ken Cabello
Photographer / Retoucher	Javier Valdez
Equipments	Lemon Cine
Anamorphic Lenses	Cabruja Films
Approval Client	Guillermo Martinez
Approval Client	Bruno Yuli
Approval Client	Cecilia Rojas
Approval Client	Hyrum Espinola
Approval Client	Amhed Buzarquis
Approval Client	Lucas Cabrera