| Başlık | Stories From The Street |
| Haftanın | J. Walter Thompson Melbourne |
| Kampanya | Stories From The Street |
| Reklamcı | Melbourne Writers Festival |
| Marka | Melbourne Writers Festival |
| Posted | Haziran 2011 |
| Sektör | Trade Shows, Events & Festivals |
| felsefe | We saw a perfect opportunity to take the festival to the streets with an interactive book that brings the campaign theme "STORIES FROM EVERY ANGLE" to life. As every summer the Melbourne Writers Festival consumes the city with over 40,000 people wandering through the CBD between venues. |
| Sorun | Faced with the challenge of people's perception that the Melbourne Writers Festival is an academic, dull and boring gather created for writers only. We needed to inject interest in the festival offer by thinking from a different perspective to attract the target audience of Young & Ambitious professionals aged between 25 - 40. |
| Sonuç | As a result of the Stories From Every Angle campaign, the festival enjoyed an attendance increase of over 50,000 people and pre-sales that rose from $11,000 in 2009, to $110,000 in 2010. |
| Medya Türü | Packaging, Branding & Design |
| Yaratıcı Yönetmen | Richard Muntz |
| Yaratıcı Yönetmen Ortağı | Keith Nicolas |
| Yaratıcı Ortak | Scott Glennon |
| Yaratıcı Ortak | Hannah Smit |
| Müşteri Süpervizörü | Prue Tehan |
| Müşteri Temsilcisi | Melissa Benavides |
| Prodüktör | Miryana Velyanovski |
| Prodüksiyon Şirketi | Digital House |
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