Department for Education - "It all starts with skills"

M&C Saatchi Group

M&C Saatchi Group Global

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Marka: Department for Education
Ülke: United Kingdom

Reklamcı: Department for Education

Başlık	It all starts with skills
Haftanın	M&C Saatchi Group
Kampanya	It all starts with skills
Reklamcı	Department for Education
Marka	Department for Education
İlk Yayınlanma Tarihi	2024 / 1
Sektör	Government & Other Authorities
felsefe	The Department for Education (DfE) has today unveiled a major, multichannel Skills for Life campaign, ‘It all starts with skills’, which aims to inspire young people, adults and businesses to make the most of their potential. The push was developed in partnership with M&C Saatchi. Under the overarching Skills for Life brand, the new campaign acts as a rallying cry to encourage more people and employers to take advantage of the wide range of technical qualifications and training opportunities available to progress careers and grow businesses. The DfE has partnered with M&C Saatchi to develop the multichannel campaign which, for the first time, targets three key audiences at once: young people aged 14 to 19 and their influencers (such as teachers and parents), SME employer decision makers and employees, and adults aged 24 to 59. The campaign aims to capture hearts and minds amongst these audiences by tapping into the universal truth that we all have potential, but it will remain just that unless we do something with it. A motivating 40-second film, directed by Vincent René-Lortie (the director behind the acclaimed OSCAR® shortlisted short film Invincible) through The Corner Shop, shows three individuals starting a new day, as a metaphor for their untapped potential, before following their journeys as they take their first steps to learning new skills. Talent featured in the emotive campaign includes real people who are just starting out, looking to switch or considering switching careers or looking to grow their business through a range of technical qualifications, training and skills.
Medya Türü	Television
Süre	60 seconds
Prodüksiyon Şirketi	The Corner Shop
Online Studio	Absolute Post
Yaratıcı Ortak	Guy Bradbury
Yaratıcı Ekip	Holly Sutton-Williams
Yaratıcı Ekip	Dan Lacey
Managing Partner	Christian Davis
Senior Account Director	Imogen Walkden
Müşteri Direktörü	Isabella Forbes
Senior Account Manager	Brydie Heaphy
Senior Account Manager	Evie Nagy
Müşteri Temsilcisi	Zizzy Lugg-Williams
Trainee Account Manager	Sonia Khanna
Head of Strategy	Sophie Lean
Senior Strategist	Shaun Okoh
Prodüktör	Ashley Williams
Project Director	Duncan Collins
Project Director	Sophie Freeman
Digital Producer	Kevin Katende
Reklam Sorumlusu	Chloe Saklow
Reklam Sorumlusu	Laurence Russ
Reklam Sorumlusu	Louise Silous-Holt
Reklam Sorumlusu	Dawn Hirst
Reklam Sorumlusu	Laura Tiplady
Reklam Sorumlusu	Lisa Hopper
Reklam Sorumlusu	Naomi Balaam
Reklam Sorumlusu	Janina Smith
Reklam Sorumlusu	Claire Russell
Reklam Sorumlusu	Jennifer Gallagher
Reklam Sorumlusu	Poppy Morgan
Reklam Sorumlusu	Clare Carter
Reklam Sorumlusu	Elina Svantesson
Reklam Sorumlusu	Max Davey
Yönetmen	Vincent René-Lortie
Görüntü Yönetmeni	Magnus Joenck
Prodüksiyon Sorumlusu	Tess Mitchell
Prodüktör	Ellie Fry
Post Prodüksiyon	Work Editorial
Editör	Martin Leroy
Renkçi	Matt Turner
Sound Engineer	Jack Sedgwick
Ses	King Lear
Music Supervision	Lizz Harman
Music Supervision	DLMDD
Kompositör	Theo Vidgen
Stills	Picture Club
Fotoğrafçı	Ben Stockley
Retoucher	Dennis Tuffnell
Medya Ajansı	SMRS
Lead Client Partner	Charlotte Rock
Client Partner	Zoltan Ferenczy
Senior Client Manager	Robyn Brown
Client Manager	Adam Nicholson
Marketing Consultant	Rachel Empson