| Başlık | The Personal Billboard |
| Haftanın | BBR Saatchi & Saatchi |
| Kampanya | The Personal Billboard |
| Reklamcı | Elite Coffee |
| Marka | Café Namess |
| İlk Yayınlanma Tarihi | 2012 / 10 |
| Sektör | Coffee, Tea, Chocolate Drinks, Breakfast Drinks |
| hikaye | In a country where international brands are seen to offer a sense of prestige, people are apprehensive about admitting how much they lone the local coffe brand, Elite Café Namess. In 2012, Elite chose to feature real consumers in their ads, giving them an opportunity to openly profess, in the most public medium, their love for their favorite coffee brand. 1000 billboards were posted nationwide with a different specific outdoor appearing on each one, in a location of their own choosing. |
| Medya Türü | Outdoor/Out of Home |
| Süre | |
| Yaratıcı Ajans Başkanı | Yoram Levi |
| Yaratıcı Yönetmen | Eran Nir |
| Yaratıcı Yönetmen | Eddie Goldenberg |
| Sanat Yönetmeni | Ori Hasson |
| Sanat Yönetmeni | Yuval Zuckerman |
| Reklam Yazarı | Shachar Aylon |
| Reklam Yazarı | Yiftach Sarig |
More Work
SEE ALLIntel Drones x Super Bowl Halftime Show
- MARKA:
- Intel
- HAFTANIN:
- Agency Inside
Fist
- MARKA:
- People. Not numbers
- HAFTANIN:
- BBR Saatchi & Saatchi
Holocaust Survivors
- MARKA:
- People. Not numbers
- HAFTANIN:
- BBR Saatchi & Saatchi
Tatoo
- MARKA:
- People. Not numbers
- HAFTANIN:
- BBR Saatchi & Saatchi
Your Blood in Their Veins
- MARKA:
- The Impossible Brief
- HAFTANIN:
- BBR Saatchi & Saatchi
Blood Relations
- MARKA:
- The Impossible Brief
- HAFTANIN:
- BBR Saatchi & Saatchi
Small Small Talk
- MARKA:
- Tefal Express
- HAFTANIN:
- BBR Saatchi & Saatchi
Power Plant
- MARKA:
- Adam Teva V'DIn
- HAFTANIN:
- BBR Saatchi & Saatchi
Airport
- MARKA:
- Adam Teva V'DIn
- HAFTANIN:
- BBR Saatchi & Saatchi