Smart - "Guess the Car - The blind test"

BBDO Berlin

BBDO Berlin Berlin, Germany

17793

Başlık	Guess the Car - The blind test
Haftanın	BBDO Berlin
Kampanya	Guess the car - The blind test
Reklamcı	Daimler AG
Marka	Smart
İlk Yayınlanma Tarihi	2014 / 5
Ürün	Fortwo
Sektör	Compact & Small Cars
Slogan	Small outside. Big inside
hikaye	The smart fortwo has a spacious interior – despite its compact length of only 2,69 m. This has been proven in a blind test BBDO Berlin carried out in the city centre of Hamburg. Clueless pedestrians were asked to guess the car they were seated in – in the dark black box. The results speak for themselves: the test persons, unable to see inside the black box, believed they sat in a much larger car – and were surprised after the lights went on. The blind test “Guess the car” demonstrates that the smart fortwo isn’t only unbeatable in inner city traffic and parking, but also offers a huge and comfortable interior in spite of its small size. The spectacular action was filmed with special infrared cameras.
Medya Türü	Web Film
Süre	96 seconds
Reklam Sorumlusu	Michael Schaller
Reklam Sorumlusu	Markus Zeller
Yaratıcı Ekip	Jan Harbeck
Yaratıcı Ekip	Lukas Liske
Yaratıcı Ekip	Daniel Schweinzer
Yaratıcı Ekip	Ton Hollander
Yönetmen	Daniel Schmidt
Prodüksiyon Şirketi	Markenfilm Crossing GmbH