Başlık | Sexy Fingers |
Haftanın | Wunderman Thompson |
Kampanya | Sexy Fingers |
Reklamcı | Aides |
Marka | AIDES |
İlk Yayınlanma Tarihi | 2011 / 7 |
Sektör | Institutional/Public Interest/Non-Profit Org. |
Slogan | Sexy Fingers |
felsefe | The french organization AIDES and JWT Paris launches SEXY FINGERS. The new AIDES campaign, all about rhythm and technicolor is acting as a decisive argument for an important matter: Rapid HIV testing (results in 20 minutes or less). Full of colors, energy, and originality, the message is simple: one finger is enough to play, but also to get tested for HIV. The campaign includes a website (www.sexyfingers.org), a clip (www.youtube.com/aides) and of course an Android application to play with (https://market.android.com/details?id=anonymous.aides). AIDESAIDES was set up in 1984 and was state-approved in 1990. It is the leading HIV/Aids organization in France. Since the beginning, the objective of the organization has been to reach people infected and / or affected by Aids in order to organize themselves and cope with this new disease. www.aides.org |
Medya Türü | İnteraktif |
film müziği | Flairs |
Daha fazla bilgi | www.sexyfingers.org |
İnteraktif Gelişim | We are Anonymous |
Prodüksiyon | Frenzy |
Müzik, Radyo ve Ses Tasarımı | Flairs |
Prodüktör | Charlotte Saint-Paul |
İlustratör | Jean-Michel Texier |
Sanat Yönetmeni | Elodie Matyjasik |
Yaratıcı Yönetmen | Ghislain de Villoutreys |