Road Safety Authority Ireland - "Anatomy of a split second"

BBDO Dublin

BBDO Dublin Dublin, Ireland

17245

Başlık	Anatomy of a split second
Haftanın	BBDO Dublin
Kampanya	A Split Second
Reklamcı	Road Safety Authority Ireland
Marka	Road Safety Authority Ireland
İlk Yayınlanma Tarihi	2015 / 9
Sektör	Institutional/Public Interest/Non-Profit Org.
hikaye	Texting while driving makes you up to 23 times more likely to crash. So why do some people still do it? The answer is that if you’ve gotten away with it once, you think you’ll get away with it again. But it only needs to happen once, and in the words of so many victims of road traffic crashes: “it only takes a split second”. Our latest campaign for mobile distraction focuses on just this point. We see a split second under the microscope – caught in time. A split second is all it takes. And of their mobile phone, we ask the viewer: “would it kill you to put it away?”
Medya Türü	Television
Süre	50 seconds
Communications Manager, Road Safety Authority	Brian Farrell
Communications Department, Road Safety Authority	Annette Regan
Reklam Yazarı	Dillon Elliott
Sanat Yönetmeni	Clayton Homer
Yaratıcı Yönetmen	Dylan Cotter
Müşteri Direktörü	Ken Karr
Müşteri Temsilcisi	Dave Power
Production Director	Noel Bryne
Director, Partizan	Martin Stirling
Producer, Partizan	Miranda Johnstone
DOP, Partizan	Carl Burke
Editör	Kevin Konak
Post Prodüksiyon	Smoke & Mirrors
Post Producer, Smoke & Mirrors	Sophie Harrison
Sound, The Sound Factory	Jon Clarke
Müzik	Silas Hite