| Başlık | Power Of a Coin |
| Haftanın | Accenture Song (formerly Kolle Rebbe) |
| Kampanya | Power Of a Coin |
| Reklamcı | Bischöfliches Hilfswerk Misereor |
| Marka | Misereor |
| İlk Yayınlanma Tarihi | 2012 / 1 |
| Sektör | Charities, Foundations, Volunteers |
| hikaye | "The Power Of A Coin" -- a billboard that has been redesigned to be an interactive donation box. When 2 euros are donated directly on the billboard, the various MISEREOR aid projects visually come to life. A built-in camera takes a photo of the donor, which he can post on Facebook and then share information about the promotion. This enabled MISEREOR to start up a dialogue with people online too. |
| Medya Türü | Case Study |
| Sanat Yönetmeni | Matthias Grotter |
| Müşteri Temsilcisi | Jan Kowalsky |
| Yaratıcı Yönetmen | Rolf Leger |
| Sanat Yönetmeni | Felix Schulz |
| Reklam Yazarı | Sascha Petersen |
| Creative Director Online | Matthias Erb |
| Prodüksiyon Sorumlusu | Thomas Beecken |
| İlustratör | Bomboland |
| Interactive Development | Tom Schallberger |
| Müşteri Temsilcisi | Jessica Gustafsson |
| Müşteri Temsilcisi | Guido Block |
| Web Developer | Wadim Filippov |
| Sanat İşleri Satın Alma Sorumlusu | Emanuel Mugrauer |
| Sanat İşleri Satın Alma Sorumlusu | Katja Sluyter |
| Editör | Monika Hütter |
More Work
SEE ALLFundraising Billboard
- MARKA:
- Bischöfliches Hilfswerk Misereor
- HAFTANIN:
- Accenture Song (formerly Kolle Rebbe)
Courage to Act
- MARKA:
- Misereor
- HAFTANIN:
- Accenture Song (formerly Kolle Rebbe)