| Başlık | This Year, There's Only One Game |
| Haftanın | Republik Communications Ltd. |
| Kampanya | This year, everyone’s playing one game |
| Reklamcı | Microsoft |
| Marka | XBox 360 |
| Posted | Ağustos 2011 |
| Ürün | Rugby World Cup 2011 |
| Sektör | Video Games/Consoles |
| Slogan | This year, everyone’s playing one game. |
| felsefe | The new spot shows that there is only one game the two nations are living, breathing and playing this year. To demonstrate just how addictive the gameplay is, the ad features dedicated sportsmen and women who can’t help but play rugby when another ball is in play. |
| Medya Türü | Television & Cinema |
| Yaratıcı Yönetmen | Andrew Sims |
| Reklam Yazarı | Duncan Blair |
| Müşteri Direktörü | Paul McNamara |
| Müşteri Direktörü | Megan Sanders |
| Müşteri Temsilcisi | Emma Munro |
| Prodüksiyon Sorumlusu | Declan Cahill |
| Prodüksiyon Şirketi | Automatic Films |