Başlık | Mountain Road |
Başlık (ana dil) | Cocculus 73 |
Haftanın | Havas Paris |
Kampanya | Cocculus 73 |
Reklamcı | Lehning |
Marka | Cocculus 73 |
Posted | Kasım 2015 |
Sektör | Health & Pharmaceutical Products |
hikaye | Travel sickness is a disease as old as travelling. The use of a scientific Indian ink drawing seemed to be the best visual answer for this idea. This technique strengthens the problem’s scientific observation. Illustrator’s challenge was to recapture old techniques: thousands of spots and lines, no solid-coloured fill. Every drawing represents about a hundred work’s hours. The main idea of this campaign was to symbolize physic sickness at stomach level when we are in the car or on a plane. |
Medya Türü | |
Yaratıcı Yönetmen | Alban Penicaut |
Reklam Yazarı | Edouard Dorbais |
Sanat Yönetmeni | Rémi Arnaud |
İlustratör | Florian Nguyen |
Chief Executive Officer (CEO) | Vincent Mayet |
Reklam Sorumlusu | David Mingeon |
Müşteri Direktörü | Ophélie Dumay |
Consultant | Pauline Arguillere |