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Ed Downham
Ed Downham
Ses at King Lear
London, United Kingdom
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BaşlıkJVKE - golden hour (ft. The Sun)
Haftanın
Kampanya Pleasure Is Always On
Reklamcı Unilever
Marka Magnum
İlk Yayınlanma Tarihi 2023 / 6
Sektör Ice Cream
felsefe In a truly collaborative effort, LOLA MullenLowe, GOLIN London, BigSync, MullenLowe and Mindshare have pushed the boundaries of creativity with Magnum’s summer campaign. To launch the new summer flavours, Magnum Double Sunlover and Magnum Double Starchaser, the agency collective has created a stellar collaboration between TikTok star, JVKE and the biggest star in the solar system: the sun. JVKE’s viral song “Golden Hour” has been reimagined as a summer anthem using Nasa’s data library to create the sounds of the sun. The reimagined track presents a truly out-of-this-world sound experience through the process of data sonification which Magnum developed with Dr Robert Alexander, a solar data sonification specialist who has teamed up with NASA in the past, to turn raw data from NASA’s audio library into sounds. To ensure the track had commercial viability, well respected music producer Alex Metric was enlisted to help produce the track and take the slow paced, ethereal Golden Hour and transform it into an upbeat summer anthem. The track created by the musical duo is being supported with a global multichannel campaign over the summer to take help it climbs through the charts. The song, available on all streaming platforms and on Tik Tok, was revealed to the world today at Magnum’s home in Cannes - where the brand has taken residence for the last decade. The brand hosted a live panel discussion in Cannes with x300 global media in attendance to launch the song, entitled ‘Boundless Creativity in Music’ discussing the growing need for innovation in music. JVKE and Dr Robert Alexander were joined by multi-platinum selling performer and musical mentor Nicole Scherzinger who discussed the need for creativity in music from her own time as a pop sensation right through to her mentoring days on shows such X Factor. The Pleasure Is Always On creative supports the brand’s summer NPD launches Magnum Double Sunlover and Magnum Double Starchaser – two all-new flavour innovations inspired by iconic summer moments – resulting in a fully integrated campaign across earned media, paid digital, paid and organic social and influencer channels. The globally activated campaign has a strong social leaning with several planned activations in order to drive reach and impact for the launch. Over x100 global influencers attended the launch at Cannes Film Festival, documenting and capturing the reveal of the new track through their own authentic content. With TikTok as key partner for the campaign – streaming the panel Q&A in order to reach millions of Pleasure Seekers worldwide - influencers also participated in a TikTok challenge kick-started by JVKE on his channel which created talkability and engagement for the campaign with younger demographics. Mindshare has worked closely with Aircards and Magnum to develop a first of its kind WebAR experience – Magnum: You ft. The Stars. Through the first global commercial use of AR sky mapping, this web app allows users to create their own unique track in collaboration with real stars across the galaxy, helping Pleasure Seekers across the world join the celebrations and channel their inner Starchaser.   Magnum’s collaboration with JVKE continues the brand’s long heritage of partnering and championing inspiring creative disruptors that break down barriers across music, art and culture, pushing the boundaries of creativity in this universe and beyond. The campaign encourages the world to indulge in the sweet escape of music and embrace the taste of iconic summer moments at any time, be it day or night – because this summer, pleasure truly is always on.
Medya Türü Branded Content
Süre
film müziği Golden Hour (ft. the Sun) [Sunlover-Starchaser Edit]. by JVKE
Prodüksiyon Şirketi
Reklam Sorumlusu
Reklam Sorumlusu
Reklam Sorumlusu
Reklam Sorumlusu
Reklam Sorumlusu
Reklam Sorumlusu
Reklam Sorumlusu
Reklam Sorumlusu
Reklam Sorumlusu
Reklam Sorumlusu
Yaratıcı Yönetmen
Yaratıcı Yönetmen
Yaratıcı Yönetmen
Yaratıcı Ekip
Yaratıcı Ekip
Yaratıcı Ekip
Yaratıcı Ekip
Yaratıcı Ekip
Yaratıcı Ekip
Yaratıcı Ekip
Design Director
Art Director / Designer
Designer Trainee
Yönetici Direktör
Müşteri Direktörü
Müşteri Süpervizörü
Head of Strategic Planning
Prodüktör
Ajans Prodüktörü
Public Relations
Public Relations
Müzik Big Sync Music
Music Producer
Music Producer
Client Services Director
Yaratıcı Yönetmen
Müzik Lisansı
Direktör
Müşteri Direktörü
Senior Project Manager
Strategist
Tasarımcı
PR Agency
PR Executive Director, EVP
PR Director, VP
PR Senior Manager
PR manager
Influencer Lead
Influencer Manager
Medya Ajansı
Global Lead, Media
Global Strategy Director
Global Strategy Manager
Global Strategy Senior Executive
Business Director, Digital Planning & Strategy
Account Director, Outcomes
Paid Social Director
Paid Social Manager
Paid Social Executive
Programmatic Director
Programmatic Executive
Joint Head of Invention Worldwide
Creative Media & Tech Director
Invention Director
Yönetmen
Prodüksiyon Sorumlusu
Prodüktör
Prodüksiyon Sorumlusu
Prodüksiyon Sorumlusu
Production Assistant
1st AD
Runner
Runner
Runner
Görüntü Yönetmeni
1st AC
2nd AC
Steadicam
Grip
PLayback Operator
DIT
Gaffer
Spark
Spark
Spark
Desk Operator
Media Server Tech
LED Tech
Sound Recordist
BTS
Prodüktör
Props Buyer
Standby Props
Standby Props
SFX
Food Stylist
Stilist
Wardrobe Assistant
Make-Up Artist
Make-Up Artist
Unit Driver
Catering
Dancer & Choreographer
Dancer
Credits
Pianist
Post-production Producer
Lead Editor
Editör
Assistant Editor
Renkçi
Sound Designer
Online Editior

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