Başlık | Freeway |
Haftanın | Havas Paris |
Kampanya | Road Maps |
Reklamcı | Michelin |
Marka | Michelin |
İlk Yayınlanma Tarihi | 2014 / 4 |
Sektör | Transport, Travel and Tourism |
hikaye | Known as the reference company in the tourism & travel industry, Michelin has put its century of knowledge and expertise to good use for travelers mobility. That statutory image has turned Michelin into the legitimate spokesperson of a brighter speech, beyond technical performances and products selling points. Much more than a piece of paper, each Michelin map is an invitation to travel, an open door to bountiful landscapes, sensations and experiences. |
felsefe | We're not talking about maps, but about the possibilities they offer. In close collaboration with the artist Matthew Cusick, we offer a reinterpretation of our maps to raise the journey to the level of an art. Yes, maps are created so that you can look elsewhere. |
Medya Türü | |
Daha fazla bilgi | http://www.havas360.com/fr/ |
Yaratıcı Yönetmen | Thomas derouault |
Yaratıcı Yönetmen | Alban Penicaut |
Sanat Yönetmeni | Marielle Postec |
Reklam Yazarı | Florent Roux |
Yönetici Direktör | Matthieu Habra |
Ajans Prodüktörü | Anne Mascorda |
Ajans Prodüktörü | Cécile Ousset |
Directrice commerciale | Ophélie Dumay |
İlustratör | Matthew Cusick |