| Başlık | Cricket |
| Başlık (ana dil) | Grillo |
| Haftanın | FCB Mexico City |
| Kampanya | Yuzu Cricket |
| Reklamcı | Maxcom |
| Marka | Yuzu |
| İlk Yayınlanma Tarihi | 2011 / 9 |
| Sektör | TV/Radio Programs & Stations |
| hikaye | In Mexico, when young people are bored, they tend to say 'Cree cree', emulating the cricket sound. That's the insight on which we built the campaign character. The Yuzu cricket is to boredom, what the Grim Reaper is to death: its materialization. Everytime you are bored, the cricket appears in your life aiming at keeping you entertained. But, being an bad professional, he makes boredom more unbearable. The cricket tone is like lowsy jokes; they suck, but still make you lagh. It is a ball-buster -and such meanness does really feel- but still you like it. The product, advertised in the campaign, is the first live TV to be enjoyed on any portable devices: cell phones, tablets, laptops, etc. Different from Netflix, which has just been launched, Yuzu is LIVE. It does not depend on a library, containing old stuff. That is the greatest difference of a product that is mind-blowing these days. You may be checking email at the office or on your way to somewhere and yet you will not miss the Barcelona match or your favourite series LIVE. We strongly believe this will revolutionize the Mexican market |
| Medya Türü | Television & Cinema |
| Yaratıcı Yönetmen | Ariel Senzacqua |
| Yaratıcı Yönetmen | Martín Giudicessi |
| Yaratıcı Yönetmen | Salvador Pacheco |
| Reklam Yazarı | Ricardo Aráoz |
| Sanat Yönetmeni | Viridiana García |
| Prodüksiyon Sorumlusu | Julio López |
| Prodüktör | Héctor Méndez |
| Müşteri Direktörü | Carlos Márquez |
| Strateji Planlama | Pilar Ortega |
| Prodüksiyon Şirketi | Primo |
| Yönetmen | Jonathan Gurvit |
| Prodüksiyon Sorumlusu | Caro Cordini |
| Prodüktör | Victoria Piantini |
| Post Prodüksiyon | The Maestros |
| Post Prodüksiyon | La Posta |
| Sanat Yönetmeni | Rodo Fernandez |
| Ses Tasarım Şirketi | Javier Umpierrez |