| Başlık | Fry Lights |
| Haftanın | Leo Burnett Chicago |
| Kampanya | Fry Lights |
| Reklamcı | MOCNI (McDonald's Operators of Chicagoland and Northwest-Indiana) |
| Marka | McDonald's |
| Posted | Kasım 2011 |
| Sektör | Food |
| hikaye | Best Fries on the Planet campaign is a multi-tiered, non-traditional consumer engagement plan designed to embrace and leverage a truly beloved and revered icon: McDonald’s Fries—a product that symbolizes the best of quality in the industry and builds both the McDonald’s brand and its business (96% of fry sales don’t leave McDonald’s alone). From now until Dec. 8, 2011, the sky will be lit up by "Fry Lights" on Clark and Ontario streets to lead you to the golden arches, and will be viewable from up to three miles away. |
| Medya Türü | Billboard |
| Editör | Nikki Vapensky |
| Yönetmen | Kenny Herzog |
| Yetenek | Jeff Cowie |
| Prodüksiyon Sorumlusu | Gretchen Hernandez |
| Prodüktör | Samantha Howes |
| Prodüksiyon Sorumlusu | Bridget Rose |
| Prodüksiyon Sorumlusu | Denis Giroux |
| Reklam Yazarı | Jason Curry |
| Sanat Yönetmeni | Tim Ratchford |
| Yaratıcı Yönetmen | Brian Shembeda |
| Yaratıcı Yönetmen | Avery Gross |
| Yaratıcı Yönetmen | John Montgomery |
| Yaratıcı Ajans Başkanı | Susan Credle |
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