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Mark Gethin
Mark Gethin
Renkçi at Elias Arts
Chicago, United States
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BaşlıkGordon MDX_TL
Haftanın
Kampanya Season of Reason 2011
Reklamcı Acura
Marka Acura
İlk Yayınlanma Tarihi 2011 / 11
Ürün MDX & TL
Sektör Cars
Slogan At a time when it’s easy to go overboard, Acura invites you to be smarter and over-save during the Season of Reason sales event.
hikaye Acura’s “Season of Reason” campaign returns for the third year featuring superstars Bette Midler and Gordon Ramsay. Developed by Acura’s agency of record, rp&, a division of RPA, the sales event campaign emphasizes the value of Acura for affluent but recession-fatigued shoppers. 
The spots, shot by The Perlorian Brothers, open with a holidaymaker making the well-intentioned announcement that they had hired celebrity talent to make for an extra-special holiday. In the spot featuring Gordon Ramsay, a woman brings the celebrity chef into her home to prepare a special holiday dinner only to find her buttoned-up family sitting in awkward silence as Ramsay chews out and fires his staff. 
Medya Türü Television
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Görüntü Yönetmeni
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