| Başlık | Yes, Virginia The Musical |
| Haftanın | J. Walter Thompson New York |
| Kampanya | Yes, Virginia - Macy's |
| Reklamcı | Macy's, Inc. |
| Marka | Macy*s |
| Posted | Temmuz 2013 |
| Sektör | Department Stores, Supermarkets |
| hikaye | Macy’s is America’s biggest department store chain, famous for huge holiday spectacles. But with 798 stores, they struggle to connect with families in local markets. So this Christmas, we kicked off a new holiday tradition that would support drama programs in schools across the country. For the 2012 holiday season, we created a new tradition for school stages across the country. “Yes, Virginia: The Musical”, a brand-new show based on Macy’s beloved animated Christmas special. No rights. No royalties. Any school in America could put on the show—free. In the end, more than 1300 schools all across the U.S. staged the new musical. |
| Medya Türü | Case Study |
| Süre | |
| Yaratıcı Ajans Başkanı | Jeff Benjamin |
| Yaratıcı Yönetmen | Matt MacDonald |
| Yaratıcı Yönetmen | Craig Love/Shayne Millington |
| Reklam Yazarı | Justine Cotter |
| Sanat Yönetmeni | Raihna Halim/Ben Chiang |
| Direktör | Claire Capeci |
| Müşteri Direktörü | Angela Rebong Brown |
| Prodüktör | Robin Feldman/Margaret Mclaughlin |
| Proje Sorumlusu | Lindsey Allen |
| Other | Macy's Marketing/Macy's Media/Macy's Media Relations/Macy's.com |
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- MARKA:
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- HAFTANIN:
- J. Walter Thompson New York
Screamers
- MARKA:
- Macy*s
- HAFTANIN:
- J. Walter Thompson New York