Blood Donation - "QR TKS"

VML Brazil

VML Brazil São Paulo, Brazil

12061

Bu reklam ACT Sorumlu Koleksiyonun bir bölümüdür.

Marka: Blood Donation
Ülke: Brazil

Reklamcı: Santa Casa de Misericórdia

Başlık	QR TKS
Haftanın	VML Brazil
Kampanya	QR TKS
Reklamcı	Santa Casa de Misericórdia
Marka	Blood Donation
İlk Yayınlanma Tarihi	2012 / 2
Sektör	Blood/Organ Donation
Slogan	QR TKS Blood Donation
hikaye	Santa Casa de Misericórdia is one of the most important blood banks in Brazil and it needed to increase the numbers of regular donors. If you donate blood without knowing who is going to receive it, the experience tends to be a little frustrating. You have to wait in line, people insert a needle into your vein, then they stick an adhesive plaster to heal that little wound and that's it. Your blood goes to a person you don't know and the only reason for you to donate again is your sense of responsibility. To keep donors coming back, blood donation needed to be an emotional experience.
felsefe	To keep donors coming back, blood donation needed to be an emotional experience.
Sorun	If you donate blood without knowing who is going to receive it, the experience tends to be a little frustrating. You have to wait in line, people insert a needle into your vein, then they stick an adhesive plaster to heal that little wound and that's it. Your blood goes to a person you don't know and the only reason for you to donate again is your sense of responsibility.
Sonuç	That's why we decided to create a stronger reason to make people come back for more donations: we showed some real gratitude from people who would receive the blood. We printed QR Codes on every adhesive plaster used to cover the donors wounds. And we asked them to take a picture of the QR Code. When read with a smartphone, the code led to a video with thanks from the people that would receive the blood that had just been donated. At the end of the video, it was possible to share the experience with friends on Facebook, encouraging them to become donors as well.
Medya Türü	Ambient
Süre	115 seconds
Yaratıcı Yönetmen	Flavio Casarotti
Yaratıcı Ajans Başkanı	Ruy Branquinho
Yaratıcı Yönetmen	Ruy Branquinho
Sanat Yönetmeni	Eiji Kozaka
Reklam Yazarı	Marcelo Conde
Reklam Yazarı	Evandro Soares
Sanat İşleri Satın Alma Sorumlusu	Monica Beretta
Sanat İşleri Satın Alma Sorumlusu	Juliana Gardim
Print Producer	Elaine Carvalho
Basılı Malzeme Prodüktörü	Rodrigo Cassino
Müşteri Temsilcisi	Valéria Ordonhez
Müşteri Temsilcisi	Ticiana Cardoso
Strateji Planlama	Fernanda Flandoli
Strateji Planlama	Eliana Yamaguchi
Strateji Planlama	Adriano Eliezer
Medya Direktörü	Gustavo Gaion
Medya Planlama	Marcello Bolla
Müşteri Süpervizörü	Antonio Carlos Forte
Müşteri Süpervizörü	Adriana Diniz