BMVI - "Sophie: Hairstyle"

Scholz & Friends Berlin GmbH

Scholz & Friends Berlin GmbH Berlin, Germany

5632

Başlık	Sophie: Hairstyle
Haftanın	Scholz & Friends Berlin GmbH
Kampanya	Wear It With Pride
Reklamcı	Bundesministerium für Verkehr und digitale Infrastruktur
Marka	BMVI
İlk Yayınlanma Tarihi	2017 / 10
Sektör	Road Safety
hikaye	The photo series shows models confidently rocking the dreaded helmet hair - thereby helping to set a life-saving trend. In cooperation with leading fashion magazines like INDIE and Numéro, the #helmethairstyle is featured alongside the newest fashion collections, editorials and leading designers. #helmethairstyle calls for all women to wear it with pride, making it less of a must-do and more of a must-have.
Sorun	Only 7% of women between the ages of 17 and 30 wear helmets while riding their bikes. The most common reason for this is sheer vanity or the fear of ruining their hair. To conquer this alarming statistic, we turned this fashion fauxpas into a fashion statement: the #helmethairstyle.
Medya Türü	Magazine
Yaratıcı Yönetmen	Michael Winterhagen
Yaratıcı Yönetmen	Philipp Weber
Reklam Yazarlığı	Jakob Cantz
Fotoğrafçı	Alexandra Kinga Fekete
Sanat Yönetmeni	Tobias Morka
Sanat Yönetmeni	Chiara Astuti
Sanat Yönetmeni	Amadeus Fronk
Sanat Yönetmeni	Susanne Peters