Pringles - "Wonderfully Different"

Grey London

Grey London London, United Kingdom

3119

Marka: Pringles
Ülke: United Kingdom

Reklamcı: Kellogg's

Başlık	Wonderfully Different
Haftanın	Grey London
Kampanya	Wonderfully Different
Reklamcı	Kellogg's
Marka	Pringles
İlk Yayınlanma Tarihi	2023 / 2
Sektör	Potato Chips, Crisps & Crackers
felsefe	Pringles launches a new campaign with a strange, yet wonderfully different idea from Grey. The longstanding collaboration now has a focus on the new non-HFSS Pringles Multigrain range and a hamster with some serious stage presence. The spot shows three friends sharing the new Pringles Multigrain chips and commenting on how they are ‘wonderfully different’ a bit like the hamster which appears next in its habitat with a keyboard and lightshow, performing some dramatic electro music — not your ordinary hamster. The point is that the new Pringles Multigrain contains fibre and grains, but they are still very familiar in terms of taste and packaging - both hamster and Pringles Multigrain are wonderfully different. At the heart of the campaign is social and TV, targeting social explorers, constantly finding the fun in everyday moments, and sharing with others. Design-led hamster-sized gig posters were produced that were fly posted across London and shared on social channels to tease the launch of the Wonderfully Different campaign. The campaign follows an attention-grabbing #MultiGRAINnotMultiGRAN OOH/social campaign last year that confirmed new Pringles Multigrain are indeed 100% gran free. The new spot will run on TV, VOD, OLV and social media channels in the UK until March 15th.
Medya Türü	Television
Süre	36 seconds
Prodüksiyon Şirketi	Biscuit Filmworks UK
Global Chief Creative Officer	Javier Campopiano
President & Chief Creative Officer	Laura Jordan Bambach
Yaratıcı Yönetmen	David Wigglesworth
Grup Yaratıcı Direktörü	Christopher Lapham
Grup Yaratıcı Direktörü	Aaron McGurk
Yaratıcı Ekip	Christopher Lapham
Yaratıcı Ekip	Aaron McGurk
Yaratıcı Ekip	Cameron Sutherland
Tasarımcı	Christopher Lapham
Tasarımcı	Aaron McGurk
Planning Partner	Lee Barber
Strategy Director	Gilliam Caldwell-Dunn
Managing Partner	Agi Varanyi
Group Business Director	Tamsine Foggin
Müşteri Direktörü	Alice Ashwell
Prodüktör	Nazneen Read
Ajans Prodüktörü	Anthony Borkett
Assistant Producer	Angel Nkomo
Proje Sorumlusu	Elly Knott
Medya Ajansı	Carat
Planning Partner	Greg Paterson
Market Planning Director	Chantelle Townsend
Account Director, Media	Becky Linares
Medya Planlama	Oli Rose
Yönetmen	Jeff Low
Prodüktör	Kwok Yau
Prodüksiyon Sorumlusu	Rupert Reynolds-Maclean
Görüntü Yönetmeni	Matthew Emvin Taylor
Prodüktör	Ollie Hogan
Editing Şirketi	Shift Post
Editör	Saam Hodivala
Editorial Producer	kirsty Oldfield
Assistant Editor	Adam Buckmaster
VFX Company	Untold Studios
VFX Creative Director	Ben Cronin
VFX Supervisor	Rebecca Clay
Lead VFX Artist	Tom Moreland
VFX Artist	Richard Harris
VFX Producer	George Reid
VFX Executive Producer	Ian Berry
Post Prodüksiyon	Untold Studios
Renkçi	Julien Alary
Kompositör	Jeff Low
Ses	Gramercy Park Studios
Sound Engineer/Head of Audio	Zak Kurtha
Executive Sound Producer	Richard Donaghue