| Başlık | All things beautiful come from nature |
| Haftanın | Wieden + Kennedy |
| Kampanya | WASO Launch Film |
| Reklamcı | Shiseido |
| Marka | Shiseido |
| İlk Yayınlanma Tarihi | 2017 / 7 |
| Sektör | Hygiene & Personal Care Products |
| Slogan | All things beautiful come from nature. |
| hikaye | Their campaign idea is ‘All Things Beautiful Come from Nature.’ A statement on both the product ingredients and the diverse millennial audience they’re for. They brought this idea to life with a film that combines nature and technology to create something beautiful. |
| felsefe | CAMPAIGN CONCEPT: WASO believes that no matter who you are, if you’re true to ytheirself you are beautiful; simply because you come from nature. EXECUTION: They juxtaposed and combined the classic and breathtaking landscapes of the wilderness with the modernity of youth. The contrast of these timeless, dramatic vistas with confident, colorfully, stylized millennials will create a strikingly simple portrait that is a uniquely ownable aesthetic to WASO. They provided a visual toolkit for each product. Each toolkit will consist of ftheir different components: a wide portrait hero shot, a close-up portrait, an ingredient shot, and a product shot. These assets can then be used in a number of combinations across a range of media. Their campaign idea is ‘All Things Beautiful Come from Nature.’ A statement on both the product ingredients and the diverse millennial audience they’re for. They brought this idea to life with a film that combines nature and technology to create something beautiful. |
| Sorun | WASO: Introducing WASO, a new and distinctive product from Shiseido– designed for Millennials, crafted with authenticity. WASO products are inspired by the “washoku” philosophy, which is about bringing out the potheyr of minimal natural ingredients. IDEA: Their target audience–millennials–don’t believe in a singular definition of beauty. And neither do they. They believe that no matter who you are, if you’re true to ytheirself, you are beautiful, simply because you come from nature. They have launched WASO by creating a campaign which reminds their audience of this and in doing so celebrates their individuality and confidence. CHALLENGE: Their challenge was to find a simple voice for WASO, that is in tune with this millennial’s POV on beauty. |
| Medya Türü | İnteraktif |
| Süre | |
| Market | Canada |
| Yaratıcı Yönetmen | Tota Hasegawa |
| Yaratıcı Yönetmen | Mike Farr |
| Yaratıcı Yönetmen | Azsa West |
| Sanat Yönetmeni | Sara Phillips |
| Reklam Yazarı | Rebecca Pottinger |
| Strategy/Planning | Irina ToneHidemi Takeuchi |
| Ajans Prodüktörü | Kana Wakabayashi |
| Ajans Prodüktörü | Kosuke Sasaki |
| Prodüksiyon Sorumlusu | Abby Marten |
| Prodüksiyon Sorumlusu | Yoko Onodera |
| Tasarımcı | Ayano Takase |
| Communications Planning Director | Justin Lam |
| Müşteri Temsilcisi | Yoshiko Amano |
| Müşteri Temsilcisi | Kensuke Suemasa |
| Müşteri Temsilcisi | Kayoko Kinjo |
| Müşteri Temsilcisi | Karen Peng |
| Müşteri Temsilcisi | Kyoko Aihara |
| Müşteri Temsilcisi | Kentaro Hayashi |
| Basılı Malzeme | Key Visual |
| Fotoğrafçı | Viviane Sassen |
| Print Producer | Simone Takasaki |
| Ajans Prodüktörü | Marni Beardsley |
| Yetenek | Jenny Choi |
| Yetenek | Amalie Rose |
| Yetenek | Elliott Jay Brown |
| Yetenek | Torraine Futurum |
| Yetenek | Lotte Van Nort |
| Director / Editor | Julian Klincewicz |
| Yönetmen | Dvein |
| Yönetmen | Espaday Santacruz |
| Prodüksiyon Şirketi | Blinkink |
| Prodüksiyon Sorumlusu | Bart Yates |
| Prodüktör | Benjamin Lole |
| Prodüksiyon Sorumlusu | Alberto Lopez Garrido |
| Görüntü Yönetmeni | Juan Santacruz |
| Director of Timelapse | Tulio Ferreira |
| Focus Puller | Alvaro Rodiguez |
| Camera Assistant | Leticia Iniesta |
| Video | Hugo Dominguez |
| Gaffer | Nacho Ortiz |
| Grip | Vicente |
| Production Coordinator | Paloma Espinos |
| Assistant/Runner | Barbara Gonzalez |
| Assistant/Runner | Irene Sanchez |
| Sanat Yönetmeni | David Diez |
| Art Assistant | Mireia Soto |
| Model Tasarımı | Alejandro Bravo |
| Model Tasarımı | Carlos Delgado |
| Prodüksiyon Şirketi | Analog |
| Grade | Dirty Looks |
| Renkçi | Steve Bearman |
| Müzik | IVAN LLOPIS |
| Sound Designer | IVAN LLOPIS |
| Post-production Supervisor | Dave Burton |
| Editör | Maria Anton |
| Landscape Designer | Ana |
| Robots | Universal Robots |
| Sinematografi | Tulio Ferreira |
| Yetenek | Irie Jean Calkins |
| Prodüksiyon Şirketi | Project Bumper Video |
| Prodüksiyon Şirketi | On The Road Films |
| Yönetmen | Junji Kojima |
| Kamerasaman | Masami Naruo |
| Sanat Yönetmeni | Ayano Takase |
| Reklam Yazarı | Victoria Trow |
| Prodüksiyon Şirketi | TeeVee Graphics Inc. |
| Prodüksiyon Şirketi Prodüktör | Takamasa Araki |
| Işık Direktörü /Işık | Wada |
| Kamerasaman | Eriko Kimura |
| Camera Assistant | Yoshimori Azadu |
| Make-Up Artist | Katsuya Kamo |
| Make-Up Artist | mgr mitsu |
| Editör | Yujiro Izumi |
| Compositor | Fuminori Tsunakawa |
| Ajans Prodüktörü | Kyoko Aihara |
| Web designer | RaNa design associates inc. |
| Web Producer | Masaki Endo |
| Movie Production | Kosuke Sasaki |
| Digital Production Team | Joaquin Zuluaga |
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