| Başlık | Mean Tweets (Short Video) |
| Haftanın | Fold7 |
| Kampanya | Mean Tweets |
| Reklamcı | Carlsberg Group |
| Marka | Carlsberg |
| İlk Yayınlanma Tarihi | 2019 / 4 |
| Sektör | Beers, Ciders, Lagers |
| felsefe | Carlsberg has marked the launch of its new Carlsberg Danish Pilsner by sharing some of the meanest things people have tweeted about its old beer in a bold, honest and witty way. Created by Fold7, Clifford French and Initiative, the video series captures the reactions of employees across the business, from the brew house to the finance floor, which are a mixture of shock and bemusement as they read out the colourful descriptions used to describe the old brew. |
| Medya Türü | Social Media |
| Süre | |
| Yaratıcı Ajans Başkanı | Ryan Newey |
| VP, Marketing | Liam Newton |
| Yaratıcı Ekip | Adrian Lim |
| Tasarımcı | Jamie Craven |
| Account Management Team | James Joice |
| Account Management Team | Chloe Cooper |
| Account Management Team | Kathryn Mason |
| Ajans Prodüktörü | Max Dinunno |
| Prodüksiyon Şirketi | Dirty Films |
| Yönetmen | Richard Pengelley |
| Prodüktör | Mike Carr |
| Prodüktör | Alex Bedford |
| Sound Designer | Andy Humphries |
| Ses Tasarım Şirketi | Bark Soho |
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