Hey Girls - "The pad ad p2"

adam&eveDDB

adam&eveDDB London, United Kingdom

5758

Bu reklam ACT Sorumlu Koleksiyonun bir bölümüdür.

Marka: Hey Girls
Ülke: United Kingdom

Reklamcı: Hey Girls

Başlık	The pad ad p2
Haftanın	adam&eveDDB
Kampanya	The Pad Ad
Reklamcı	Hey Girls
Marka	Hey Girls
İlk Yayınlanma Tarihi	2018 / 8
Sektör	Hygiene & Personal Care Products
Slogan	Help us end period poverty.
hikaye	One in ten girls in the UK can't afford sanitary products, so every month have to make their own D.I.Y. pads out of loo roll, socks or even newspaper. Hey Girls is a social enterprise company who are trying to solve period poverty with buy one give one boxes of sanitary towels, and they wanted to bring this fact home to people in a hard hitting campaign. They and advertising agency adamandeveDDB created 'The Pad Ad', a newspaper advert which could be cut out and used as a D.I.Y. sanitary pad to visualise that this is exactly how girls are having to improvise every month. It ran in the Metro newspaper as a double sided advert, with the make your own sanitary pad on the first page and the fact revealed on the reverse side when you turn the page. Print advertisement created by DDB, United Kingdom for Hey Girls, within the category: Public Interest, NGO.
felsefe	Page 1: Make your own sanitary pad Page 2: One in ten girls in the UK can't afford sanitary products. Every month they're forced to use loo roll, socks or even newspaper.
Medya Türü	Magazine Custom Publishing
Deputy Executive Creative Director	Mike Sutherland
Yaratıcı Ajans Başkanı	Richard Brim
Deputy Executive Creative Director	Ant Nelson
Managing Partner	Charlotte Cook
Artwork	Emma Vincent-Pagden
Tasarımcı	Santi Rey
Müşteri Temsilcisi	Katie Briefel
Ajans Prodüktörü	Nickie Dixon
Reklam Yazarı	Sali Horsey
Sanat Yönetmeni	Zoe Nash
Tasarım	King Henry Design
Strateji Planlama	Milla McPhee
Müşteri Temsilcisi	Kathryn Gooding
Managing Partner	Liam Mullins
Medya Planlama	Isaac Atite
Medya Ajansı	7Stars
Sampling Agency	Pod Staffing