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Felipe Cury
Felipe Cury
Executive Creative Director at africa
sao paulo, Brazil
Düzelt
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BaşlıkThe First Ahhh!
Haftanın
Kampanya The First Ahhh
Reklamcı Heineken
Marka Heineken
İlk Yayınlanma Tarihi 2024 / 4
Sektör Beers, Ciders, Lagers
felsefe There are few sensations in life that you can always rely on to provide gratification. The cold side of the pillow. The sun on your face. The first sip of a cold beer. That’s why Heineken® today launches its global integrated campaign ‘The First Ahhh!’ – capturing the iconic and refreshing ‘first sip’ feeling you get from a crisp, uniquely balanced Heineken®.

In the fast pace of today, the brewer recognizes that the feeling of refreshment is more important than ever – and it is something Heineken® has delivered to the world with its unique recipe for more than 150 years.

‘The First Ahhh!’ ATL highlights the ‘first sip’ feeling you get from its perfectly balanced taste. Meanwhile, the wider global campaign showcases Heineken®’s five core brewing principles to consumers, which are the secret behind the beer’s reliable high-quality, perfectly balanced taste – no matter where you are in the world.
Medya Türü Television
Süre
Chief Executive Officer (CEO)
Global Chief Creative Officer
Global Chief Creative Officer
Yaratıcı Ajans Başkanı
Yaratıcı Yönetmen Ortağı
Yaratıcı Yönetmen Ortağı
Yaratıcı Yönetmen Ortağı
Yaratıcı Ajans Başkanı
Yaratıcı Yönetmen
Yaratıcı Yönetmen
Yaratıcı Yönetmen
Yaratıcı Yönetmen
Chief Strategy Officer
Group Strategy Director
Strateji Planlamacı
Data Strategist
Head of Strategy
Group Account Director
Müşteri Temsilcisi
Client Services Director
Müşteri Temsilcisi
Müşteri Temsilcisi
Prodüksiyon Şirketi
Yönetmen
Görüntü Yönetmeni
Prodüksiyon Sorumlusu
Prodüktör
Editör
Editör
Renkçi
Post Prodüksiyon
Post Prodüksiyon
Ses
Reklam Sorumlusu
Reklam Sorumlusu
Reklam Sorumlusu
Reklam Sorumlusu
Reklam Sorumlusu
Reklam Sorumlusu
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