| Başlık | The gaming marathon |
| Haftanın | Leo Burnett Israel |
| Kampanya | The gaming marathon |
| Reklamcı | Samsung |
| Marka | Samsung |
| İlk Yayınlanma Tarihi | 2017 / 2 |
| Sektör | Consumer Electronics & Audio-Visual |
| Slogan | Samsung gaming marathon. Run. Play. Donate. |
| hikaye | SAMSUNG PRESENTS THE GAMING MARATHON WHERE YOUR RUNNING IS TURNED INTO A DONATIONIf you've ever participated in a marathon, you'll know that at every marathon event they use the chest chip and stepping pad combo as a system for measuring a runner's results. So this year, to capitalize on the massive participation in the Samsung Marathon - Israel's largest running event - we decided to HACK THE RUN FOR GOOD by turning the marathon course into a gaming track and the runners into players. How? By adding more stepping pads along the running course and turning them into game coin collection points.Every time a runner steps on one of the pads, he collects a coin which is registered in real time via his chest number chip, added to our database and turned into real money. At the end of the marathon, the sum accumulated is then donated on behalf of the runner to the charity of his choice. From our preliminary data, participation numbers are set to hit a new record high with 40,000 runners attending from all over the world (from over 40 different countries) so we're talking about lots of money that will be making a difference for many people. Now that's worth running for! |
| Medya Türü | Gaming |
| Süre | |
| Chief Executive Officer (CEO) | Adam Polachek |
| Yaratıcı Yönetmen | Ami Alush |
| Reklam Yazarı | Oren Ben Naim |
| Reklam Yazarı | Oded Zur |
| Sanat Yönetmeni | Meital Miller |
| Prodüktör | Menny Zarhia |
| Müşteri Direktörü | Limor Michaeli |
| Müşteri Temsilcisi | Tseela Freund |
| Müşteri Temsilcisi | Inna Tubin |
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