| Başlık | Cool Dad |
| Haftanın | JWT Atlanta |
| Kampanya | SCANA Family |
| Reklamcı | SCANA Energy |
| Marka | SCANA Energy |
| İlk Yayınlanma Tarihi | 2014 / 9 |
| Sektör | Energy & Water Authorities, Utilities |
| hikaye | In this new campaign, SCANA Energy goes back to its roots with its iconic blue snap and jazz jingle. The fully integrated campaign, entitled “SCANA Family,” aims to reconnect with loyal customers and entice new customers through its offerings and competitive pricing. Created by JWT Atlanta, “SCANA Family” launches with its debut spot “Cool Dad” directed by Glenn Martin of Untitled. In the spot, we see a third grader introducing his dad at the class career day. Standing alongside the other impressive parents, including an astronaut, firefighter and architect, the humble businessman is urged by his proud son to boldly display his talent. On cue, the father wows the class by snapping his fingers and igniting the signature SCANA Energy blue flame; a talent exclusive to SCANA Energy customers, who know saving with SCANA Energy is as easy as a snap. |
| Medya Türü | Television |
| Süre | |
| Yaratıcı Ajans Başkanı | Perry Fair |
| Yaratıcı Yönetmen Ortağı | Deb Dewitt |
| Yaratıcı Yönetmen Ortağı | Matt Gene |
| Group Account Director | Mary Margaret Connell |
| Müşteri Süpervizörü | Robyn Singer |
| Director of Integrated Production | Peter Blitzer |
| Prodüktör | Sheryl Jessing |
More Work
SEE ALLJOYRIDE Circuit
- MARKA:
- Pennzoil
- HAFTANIN:
- JWT Atlanta
JOYRIDE Circuit
- MARKA:
- Pennzoil
- HAFTANIN:
- JWT Atlanta
Before Airlift Drift
- MARKA:
- Pennzoil
- HAFTANIN:
- JWT Atlanta
Yoga
- MARKA:
- SCANA Energy
- HAFTANIN:
- JWT Atlanta
Pee Wee
- MARKA:
- SCANA Energy
- HAFTANIN:
- JWT Atlanta
Airlift Drift
- MARKA:
- Pennzoil
- HAFTANIN:
- JWT Atlanta
Around Every Corner
- MARKA:
- Jiffy Lube
- HAFTANIN:
- JWT Atlanta
Every Corner
- MARKA:
- Jiffy Lube
- HAFTANIN:
- JWT Atlanta
Our Home
- MARKA:
- FEMA
- HAFTANIN:
- JWT Atlanta