| Başlık | Flood |
| Haftanın | Y&R Dubai |
| Kampanya | Heroes Wanted |
| Reklamcı | Red Cross |
| Marka | Red Cross Lebanon |
| İlk Yayınlanma Tarihi | 2012 / 2 |
| Sektör | Charities, Foundations, Volunteers |
| Slogan | Redcross.org.lb/volunteer |
| hikaye | To encourage young people to volunteer for the Red Cross, we created a hand torn poster with two red tapes forming the iconic Red Cross. Patching up the otherwise separated pieces of a rescue mission picture — one featuring the victim and the other, a group of Red Cross personnel — to bring together despair and hope. |
| Sorun | Volunteer numbers are always low and we wanted to get more people to sign up. |
| Sonuç | Placed at universities, the posters targeted youngsters whose new year’s resolution was to volunteer for a charity organisation. The campaign resulted in a 20% surge in online registrations, increasing the number of the Lebanese Red Cross volunteers to 4,231. The drop out rate for when they were called for medical and rescue-mission training was 40%. |
| Medya Türü | Poster |
| Retoucher | Gitten Tom |
| Ajans Prodüktörü | Leng Panganiban |
| Prodüktör | Amin Soltani |
| Sanat Yönetmeni | Sajesh Pudussery |
| Reklam Yazarı | William Mathovani |
| Yaratıcı Yönetmen | Kalpesh Patankar |
| Yaratıcı Ajans Başkanı | Shahir Zag |
More Work
SEE ALLWego: Don’t Let Your Winter Break Become A Nightmare
- MARKA:
- Wego
- HAFTANIN:
- M&C Saatchi
Personal Extinction Prevention Book
- MARKA:
- Land Rover
- HAFTANIN:
- Y&R Dubai
Volcano
- MARKA:
- Red Cross Lebanon
- HAFTANIN:
- Y&R Dubai
Earthquake
- MARKA:
- Red Cross Lebanon
- HAFTANIN:
- Y&R Dubai