Başlık | Another Ones Drives a Duster (French) |
Haftanın | Publicis Conseil |
Kampanya | Save the Queen |
Reklamcı | Renault |
Marka | Dacia |
İlk Yayınlanma Tarihi | 2015 / 12 |
Sektör | Four Wheel Drive, SUV(Sports Utility Vehicle) |
hikaye | Dacia Duster make a noticed return to honor the latest version of the iconic brand’s model. For the occasion, Renault Group brand and its agency will make a special operation. The campaign, created by Publicis Conseil, has been wanted up to the success of the car, which hustle the established order of the 4x4, to the point of becoming the most sold compact SUV in France. To show up the desirability of design, and wealth of equipment of Duster, all without changing the low prices, Dacia has chosen to cover the legendary Queen’s song “Another Ones Bites The Dust”… and twist the lyrics. All the “elites” who were thinking that the right to drive a 4x4 was reserved to them, have a fit of jealousy when Duster crosses the street, singing in rhythm “Another Ones Drives a Duster”. Whereas the drivers, proud of its Duster, fully enjoy the pleasure of the car. The campaign developed for France & Europe, is made of a TVC, directed by AB/CD/CD (Partizan), video teaser first on-air for the Dacia’s community, and two prints with the characters that become jealous from seeing the car. |
Medya Türü | Television |
Süre | |
Market | France |
Reklam Sorumlusu | Valérie Candeiller |
Reklam Sorumlusu | Hortense Isnard |
Reklam Sorumlusu | Bénédicte Rouquette |
Reklam Sorumlusu | Gaëlle le Grouiec |
Reklam Sorumlusu | Andreea Culcea |
Reklam Sorumlusu | Olivier Bourquin |
Yaratıcı Yönetmen | Marcelo Vergara |
Sanat Yönetmeni | Kamal Bhatnagar |
Sanat Yönetmeni | Marieke Navaux |
Reklam Yazarı | Marcelo Vergara |
Müşteri Temsilcisi | Stéphane Gaillard |
Müşteri Temsilcisi | Boris Langlois |
Müşteri Temsilcisi | Elodie Orosco |
Müşteri Temsilcisi | Cécile Cuzin |
Müşteri Temsilcisi | Bastien |
Strateji Planlamacı | Christel Engelvin |
Ajans Prodüktörü | Pierre Marcus |
Ajans Prodüktörü | Nathalie Levincent |
Yönetmen | AB/CD/CD |
Prodüksiyon Şirketi | Partizan |
Görüntü Yönetmeni | Alex LaMarque |
Prodüksiyon Şirketi Prodüktör | Jules Dieng |
Post Prodüksiyon | Vincent Bordier |
Post Prodüksiyon | Pierre Brière |
Business Affairs | Carlos Serrano |
Business Affairs | Till Buisson |
Business Affairs | Jeanne Rault |
Ses Tasarım Şirketi | Emmanuel Rambaldi |