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Trudy Waldron
Trudy Waldron
Director of Integrated Production at MullenLowe London
London, United Kingdom
Düzelt
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BaşlıkFor Whatever Life Throws
Haftanın
Kampanya For Whatever Life Throws
Reklamcı Unilever
Marka Persil
İlk Yayınlanma Tarihi 2013 / 7
Sektör Cleaning Products, Soaps, Detergents
Slogan Dirt is good
hikaye The 50” portrays a bright eyed, freckled girl in a pristine white dress, walking confidently as stains are thrown at her from all sides. The visual spectacle aims to show that Mum has done her best to prepare her children for a world of uncertainty. 
SUMMARY:
Unilever wanted to successfully launch a new formulation of Persil’s Small & Mighty in all new packaging. 

Small & Mighty offers better stain removal in an innovative, multifunctional bottle that includes a combined applicator and in-wash detergent holder. 
Tapping into mothers’ desires to put their children’s well-being first, Unilever wanted to get mums to sit up and notice their new product, but also reflect on whether they were doing everything possible to bring up emotionally resilient kids.
Success involved driving trial and subsequent purchase of the product in order to achieve market share gains. The objective was to reverse market share declines in France, maintain momentum in the UK and deliver a stand-out campaign which engaged with consumers emotionally.
The declining market share in France was reversed with a 6% sales increase delivering incremental sales of 1.9 million Euros. The campaign doubled the UK market share target with a 9% sales increase delivering sales of 3.3 million Euros.
Medya Türü Television
Süre
Ses Post Prodüksiyon
Agency
Reklam Sorumlusu
Reklam Sorumlusu
Yaratıcı Yönetmen
Yaratıcı Yönetmen
Sanat Yönetmeni
Reklam Yazarı
Sanat Yönetmeni
Reklam Yazarı
Ajans Prodüktörü
Ajans Prodüktörü
Prodüksiyon Şirketi
Post Prodüksiyon The Mill
Strateji Planlama
Strateji Planlama
Yönetmen

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