| Başlık | Minute Maid - 'Chase' Digital short |
| Haftanın | Publicis Sapient |
| Kampanya | Minute Maid Digital videos - Pure Squeezed |
| Reklamcı | Coca-Cola Company |
| Marka | Minute Maid |
| İlk Yayınlanma Tarihi | 2012 / 3 |
| Sektör | Fruit Juices & Drinks |
| Slogan | “Minute Maid Pure Squeezed tastes so much like a fresh, ripe orange that oranges are upset” |
| hikaye | “Minute Maid Pure Squeezed tastes so much like a fresh, ripe orange that oranges are upset”—a simple thought that drove an integrated campaign for Minute Maid and their newest product. On TV, Modern Family’s Ty Burrell served as moderator between the juice and an upset orange. And in the social space, we extended the campaign with three digital shorts that brought this ‘upset orange’ storytelling into the real world and the supermarket juice aisle. By pairing our quirky short stories with a faux-suspense humor, we created content that linked directly to the overarching story while still extending into new territory. This latest release of "Chase" is the second in a series of three digital shorts we concepted and produced for the Minute Maid brand. |
| Medya Türü | Web Film |
| Agency | SapientRazorfish |
| Müşteri Direktörü | Angicel Morales |
| Reklam Yazarı | Casey Woods |
| Sanat Yönetmeni | Sasha Kobrynich |
| Yaratıcı Yönetmen | Juan Morales |
| Yaratıcı Yönetmen | Andrew Goldstein |
| Yaratıcı Yönetmen | James Allen |