ACLI Roma - "The AI.D"

DDB Group Italy

DDB Group Italy Milan, Italy

Ödüller

420

Bu reklam ACT Sorumlu Koleksiyonun bir bölümüdür.

Marka: ACLI Roma
Ülke: Italy

Reklamcı: ACLI Roma

Başlık	The AI.D
Brief	In Italy, 87% of the children who are victims of cyberbullying don’t talk about it with adults. Children are afraid to ask for help, but they are confident in expressing their emotions through technology. “The AI.D” is the first project that uses artificial intelligence to transform what children can’t say into images that tell the harshness of the words, in order to spread awareness and give a tangible message: cyberbullying hurts too. To collect children’s cyberbullying stories, we launched the first Italian Telegram channel dedicated to victims of cyberbullying. The stories collected became artworks displayed in an exhibition touring Italy. During the first date of the exhibition, in Rome, there have been more than 2000 visitors in only 4 days. We involved more than 50 schools; 56 million people reached; more than 65k social interactions. And, most importantly, thanks to the Telegram channel @aclinobulli, we are helping 50 kids per day.
Haftanın	DDB Group Italy
Kampanya	The AI.D
Reklamcı	ACLI Roma
Marka	ACLI Roma
İlk Yayınlanma Tarihi	2023 / 2
Sektör	Charities, Foundations, Volunteers
hikaye	Anti-cyberbullying social campaing
Medya Türü	Case Study
Yaratıcı Ajans Başkanı	Luca Cortesini
Yaratıcı Yönetmen	GABRIELE Caeti
Yaratıcı Yönetmen	Daniel Cambò
Reklam Yazarı	Giovanni Coviello
Sanat Yönetmeni	Alberta Chiminelli
Post Prodüksiyon	Luna Milano
Motion Graphic Designer	Gabriele Lo Russo
Renkçi	Luca Parma
Renkçi	Corte 11
Reklam Yazarı	Andrea Dell'Osa
Müşteri Temsilcisi	Margherita Corini
Yaratıcı Yönetmen	Davide Canepa
Yaratıcı Yönetmen	Luciano Marchetti
Sanat Yönetmeni	Tancredi Coco
Reklam Yazarı	Giovanni Gerolin
Editör	Daniele Epifani