Volkswagen - "YourWagen"

adam&eveDDB

adam&eveDDB London, United Kingdom

6764

Marka: Volkswagen
Ülke: United Kingdom

Reklamcı: Volkswagen

Başlık	YourWagen
Haftanın	adam&eveDDB
Kampanya	YourWagen
Reklamcı	Volkswagen
Marka	Volkswagen
İlk Yayınlanma Tarihi	2024 / 5
Sektör	Cars
felsefe	Volkswagen and adam&eveDDB are launching a new brand platform to celebrate the enduring role of the Volkswagen brand in the lives of their drivers and fans. The new platform, ‘YourWagen’ stems from the Volkswagen brand name, literally meaning ‘people’s car’, and commemorates the love and emotional connection that drivers from all walks of life have for Volkswagen cars. YourWagen is set to be adopted on a global level and reach audiences in multiple markets from summer 2024. The brand platform launches with a TV campaign of the same name, showcasing the scale and intensity of Volkswagen fandom, through real-life car love stories of Volkswagen owners. Championing the people that make the Volkswagen brand special, the campaign aims to demonstrate that “Without the Volks, there is no Wagen”. The hero 60-second spot, illustrates the central role a Volkswagen car plays in the lives of so many, vividly brought to life through a series of family archive snapshots, home movies and specially-shot footage, all set to the 1970s hit ‘Thank You for Being a Friend’ by Andrew Gold. The diverse array of Volkswagen owners and how they use their cars include the ‘MumsWagen’, ‘NansWagen’, ‘SnoozeWagen’, ‘WalkiesWagen’ and ‘HolidayWagen’, while Volkswagen cars feature in key life moments such as weddings and raising a family, with ‘StagWagen’, ‘WeddingWagen’ and ‘TripleTroubleWagen’. The film ends with the key message ‘YourWagen’. Without the Volks, there is no Wagen’. Exploring the heart-warming stories that demonstrate the brand’s iconic status, the campaign exclusively features real Volkswagen drivers recruited from across the UK via recruitment agency Six Minutes. The campaign was created in genuine collaboration between Volkswagen and its fans, with drivers being involved from the early-stages of creative development. As part of the campaign, Volkswagen tells the deeper stories of their fans’ relationships with their cars, across social and digital in partnership with Tribal. The campaign is running across TV, VOD, social and owned channels until June 30, with a second burst to follow later in the year. The UK TV ad, directed by Finn McGough through production company Dark Energy Films, breaks on May 4 in the UK. Media was handled by PHD and Tribal developed the online experience and organic social creative.
Medya Türü	Television
Süre	60 seconds
film müziği	‘Thank You for Being a Friend’ by Andrew Gold
Medya Ajansı	PHD UK
Prodüksiyon Şirketi	Dark Energy Films
Editing Şirketi	Marshall Street Editors
Reklam Sorumlusu	Rod McLeod
Reklam Sorumlusu	Sarah Cox-Thornley
Reklam Sorumlusu	Glyn Butterworth
Reklam Sorumlusu	Laura Ayers
Reklam Sorumlusu	Nic Burrows
Reklam Sorumlusu	Hannah Davis
Reklam Sorumlusu	Fiona Jones
Reklam Sorumlusu	Rob Punshon
Reklam Sorumlusu	Marianne Bearton
Reklam Sorumlusu	Katie Williams
Yaratıcı Ajans Başkanı	Richard Brim
Yaratıcı Yönetmen	Ant Nelson
Yaratıcı Yönetmen	Mike Sutherland
Yaratıcı Yönetmen	Tim Vance
Yaratıcı Yönetmen	Paul Knott
Senior Creative	Chloe Pope
Social Creative	Molly Johnstone
Chief Strategy Officer	Martin Beverley
Strategy Director	Jack Spicer
Strategist	Oscar Beach
Executive Chair	Tammy Einav
Chief Client Officer	Sam Le Coeur
Business Lead	Nick Wilkie
Business Lead	Piers Raffo
Müşteri Direktörü	Isabella Best
Müşteri Direktörü	Jono Shaw
Müşteri Temsilcisi	Freddie Reeve
Müşteri Temsilcisi	Bella Bisset
Ajans Prodüktörü	Mary Fostiropoulos
Ajans Prodüktörü	Holly Pienaar
Ajans Prodüktörü	Charlotte Ellison
Operations Director	Stuart Heyburn
Project Director	Rasha Noronha
Project Director	Jane Bartram
Proje Sorumlusu	Ella Rivron
Analytics Director	Luke Williams
Senior Legal Counsel	Tom Campbell
Digital Agency	Tribal London
Yaratıcı Yönetmen	Victoria Buchanan
Yaratıcı Yönetmen	Rhys Edwards
Yaratıcı Yönetmen	Dave Sullivan
Head of Design	James Monaghan
Tasarımcı	Maria Gimeno
Senior Motion Designer	Raphael Bejar
Social Media Director	Ellie Bloomfield
Social Media Producer	Shqip Osmani
CX	Charlotte Levine
Senior Project Manager	Joanne Ackuaku
Technical Lead Front End	Aaron Rackley
VP Technology	Gary Jobe
VP Strategy	Mark Geden
Direktör	Alexis Jamgotchian
Müşteri Direktörü	Anna Vigerland
Director Marketing Science	Bradley Williamson
Senior Analyst Marketing Science	Joe Thompson
Associate Analyst Marketing Science	Danlin Lyu
Chief Client Officer	Toby Nettle
Managing Partner	Hiot Shawl
Client Partner	Alban Treglohan
Planning Partner	Kirsty McMeekin
Media Business Director	Sarah Harte
Planning Associate Director	Alexandra Thompson
Planning Senior Executive	Andre Lenclume
AV Director	James Hawkins
Biddable Manager	Macaullay Hollywood
Client Manager	Andrew Bowen
Yönetmen	Finn McGough
Prodüktör	Jonn Stopp
Managing Director/ Executive Producer	Matt Brown
Prodüksiyon Sorumlusu	Lucy Morton-Hicks
Görüntü Yönetmeni	Luke Jacobs
Casting Producer	Ciara Kennedy
Socials Videographer	Chris Turner
Editör	Jinx Godfrey
Social Editor	Spencer Ferszt
Social Editor	Guy Savin
Social Editor	Toby Conway-Hughes
Social Editor	Oliver Morgan
Assistant Editor	Joshua Sampson
Editorial Producer	S.J. O’Mara
Ses Post Prodüksiyon	Sine Audio
Sound Engineer	Phil Bolland
Sound Engineer	Frankie Beirne
Sound Managing Director	Julian Marshall