| Başlık | GIF Card Artist |
| Haftanın | VMLY&R Kansas City |
| Kampanya | Caution Channel |
| Reklamcı | NAPA AUTO PARTS |
| Marka | NAPA AUTO PARTS |
| İlk Yayınlanma Tarihi | 2018 / 3 |
| Sektör | Automotive |
| Slogan | Caution Channel: Giving fans a reason to love racing’s most hated moments |
| hikaye | When yellow flags go up, racing stops and fans become disinterested. NASCAR fans jump to Twitter during boring yellow flag periods since their drivers aren’t actually driving. So, to help them reclaim more racing action, we created the Caution Channel. Each time the universally loathed yellow flags were raised at select events, we pushed out promoted Caution Channel posts with more racing content that fans love straight to their phones. |
| Medya Türü | Social Media |
| Süre | |
| Global Chief Creative Officer | Debbi Vandeven |
| Yaratıcı Ajans Başkanı | John Godsey |
| Yaratıcı Yönetmen | Aaron Evanson |
| Grup Yaratıcı Direktörü | Derek Anderson |
| Sanat Yönetmeni | Matt McNary |
| Yaratıcı Yönetmen Ortağı | Austin Ridling |
| Reklam Yazarı | Patrick Farrell |
| Yaratıcı Yönetmen Ortağı | Jonathan Vigliaturo |
| Strateji Planlama | Mikalah Morris |
| Prodüksiyon Şirketi | Liquid 9 |
| Editing Şirketi | Liquid 9 |
| Yönetmen | Frankie Oviedo |
| Editör | Patrick Morgan |
| Editör | Julia Hamilton |
More Work
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