The Home Office - "Bank"

FCB London

FCB London London, United Kingdom

361

Başlık	Bank
Haftanın	FCB London
Kampanya	Stop! Think Fraud
Reklamcı	The Home Office
Marka	The Home Office
İlk Yayınlanma Tarihi	2024 / 2
Sektör	Government & Other Authorities
hikaye	Home Office launches Stop! Think Fraud campaign, with advertising push created by FCB London. Stop! Think Fraud has been created by FCB London for Home Office to tackle the issue of fraud awareness with a single, unified strategy, providing consistent, clear, and robust advice to the public for the first time. It is being backed by leading counter fraud experts and organisations across law enforcement, tech, banking, telecoms and the third sector. Fraud accounts for around 40% of all crime in England and Wales, with an estimated 3.2 million offences each year. The latest data from the Crime Survey of England and Wales shows it has reduced by 13% over the past year. The estimated cost of fraud to society is £6.8 billion in England and Wales.
Medya Türü	İnteraktif
Daha fazla bilgi	gov.uk/Stop ThinkFraud
Yaratıcı Yönetmen	Jess Giles
Yaratıcı Yönetmen	Austin Hamilton
Reklam Yazarı	Jonathan Thake
Reklam Yazarı	Simon Mannion
Direktör	Emily Whiteaway
Müşteri Direktörü	Lotte Good
Müşteri Direktörü	Lara Ashman
Müşteri Temsilcisi	Pooja Daswani
Strategist	Guy Peters
Ajans Prodüktörü	Stephanie Cleak
Fotoğrafçı	Stuart Mcclymont
Prodüktör	Nick Papworth
Prodüktör	Dave Treagust
Editör	Laurence Halstead
Post Prodüksiyon	Ben Robards
Head of Design	Becci Salmon
Tasarımcı	Dante Attuoni