Hornbach - "You're alive. Do you remember? 1"

HeimatTBWA\

HeimatTBWA\ Berlin, Germany

12609

Başlık	You're alive. Do you remember? 1
Haftanın	HeimatTBWA\
Kampanya	You're alive. Do you remember?
Reklamcı	Hornbach. Bau- & Gartenmärkte
Marka	Hornbach
Posted	Kasım 2016
Sektör	Drugstores, Specialty Stores
hikaye	We wanted to promote the good old authentic experience of gardening in spring through an unforgetteable and immersive experience and transfer these feelings in the sales driven digital channels. Our goal was to get our main audience in the right mood for spring before it even began. The campaign was first released in March 2016 with a visually stunning TV commercial that showed what it feels like, to work on a project: A burly naked guy experiences the haptic journey and curiousity, like any DIY enthusiast who achieves a similar therapeutic satisfaction. And even online we created a tangible website with Autonomous Sensory Meridian Response (ASMR-) Videos. We used DIY Materials to create unforgettable sounds that triggered a tingle in the brain so people could feel the materials. In out of home, people were invited to touch and feel real materials or get reminded what it feels like by closeups of hands touching wood, moss and stones.
Medya Türü	Outdoor/Out of Home
Yaratıcı Ajans Başkanı	Guido Heffels
Yaratıcı Yönetmen	Guido Heffels
Yaratıcı Yönetmen	Frank Hose
Yaratıcı Yönetmen	Teresa Jung
Sanat Yönetmeni	Felix Pfannmüller
Reklam Yazarı	Marlon Fischer
Reklam Yazarı	Junior Art Director
Reklam Yazarı	Junior Copywriter
Müşteri Direktörü	Frauke Bielefeldt