Kia - "More Soul"

David&Goliath

David&Goliath El Segundo, United States

Ödüller

25085

Marka: Kia
Ülke: United States

Reklamcı: Kia Motors

Başlık	More Soul
Haftanın	David&Goliath
Kampanya	Hamsters
Reklamcı	Kia Motors
Marka	Kia
İlk Yayınlanma Tarihi	2011 / 8
Ürün	Soul
Sektör	Cars
Slogan	A New Way to Roll
hikaye	First they drove. Then they rapped. Now they are shuffling. The hamsters are back in the soulless, futuristic setting of a first-person shooter game. It’s a dark battleground full of alien robots and humanoids locked in brutal combat, a scene all too familiar in today’s video game culture. Out of nowhere the hamsters pull up in their green Kia Soul decked out in the summer’s latest street wear. They exit the car with the stereo blasting the summer’s hottest song (recently #1 on the Billboard Hot 100), “Party Rock Anthem” by LMFAO, and begin to perform today’s most popular dance trend, shuffling. The hamster’s energy and positivity becomes infectious. Neither the alien or humanoid robots can hold back the urge to drop their weapons and dance. Eventually this gloomy, war-torn world becomes brighter as the hamsters and warriors all dance in unison - shuffling, jerking and freestyling. With their work complete, our hamsters then drive off into the sunset in their Soul as the warriors dance on. The spot demonstrates that Kia Soul’s tagline, “A New Way to Roll”, is all about positivity, creativity and optimism.
Medya Türü	Television
Market	United States
Prodüksiyon Şirketi	Anonymous Content
Prodüktör	Suzie Green Tedesco
Prodüksiyon Sorumlusu	Dave Morrison
Sinematografi	Jeff Cutter
Yönetmen	Mark Romanek
Prodüktör	Jennifer Mersis
Prodüksiyon Sorumlusu	Paul Albanese
Prodüksiyon Sorumlusu	Carol Lombard
Sanat Yönetmeni	Tim Delger
Sanat Yönetmeni	Basil Douglas Cowieson
Reklam Yazarı	JC Abbruzzi
Reklam Yazarı	Greg Buri
Yaratıcı Yönetmen	Colin Jeffery
Yaratıcı Ajans Başkanı	David Angelo