EDP Foundation - "A brochure made entirely without energy"

Leo Burnett Publicidade, lda.

Leo Burnett Publicidade, lda. Lisboa, Portugal

6710

Başlık	A brochure made entirely without energy
Haftanın	Leo Burnett Publicidade, lda.
Kampanya	A brochure made entirely without energy
Reklamcı	EDP Foundation
Marka	EDP Foundation
Posted	Şubat 2014
Sektör	Institutional/Public Interest/Non-Profit Org.
hikaye	The EDP Foundation, through its A2E (Access-to-Energy) area, provides sustainable energy solutions to poor, non-electrified communities. Its projects have been implemented in many regions across Africa and South America, taking life-changing energy access to thousands of people in need. In order to present these projects, EDP Foundation asked us to make a simple brochure. But instead of going straight to our computers and printers, we did the opposite. We put ourselves in the place of those people and decided to make it under the same conditions. From designing to printing it in large quantities, everything was made without electricity. Even the process was documented manually: its making of was shot with a LomoKino 35mm and the photos were taken with an goal with this project is, not only to present EDP Foundation's work, but also to make people think about the millions of people that live without any access to energy around the world (almost 1/5 of world's population).
Medya Türü	Case Study
Süre	112 seconds
Market	Portugal
Yaratıcı Yönetmen	Luciana Cani
Sanat Yönetmeni	Nuno Salvaterra
Tasarımcı	Emanuel Serôdio
Tasarımcı	Nuno Salvaterra
Reklam Yazarı	Steve Colmar
Yönetmen	Hugo Lage
Prodüktör	Antonio Junior