Renault Trafic Van E-Tech - "The Store"

Publicis Conseil

Publicis Conseil Paris, France

Ödüller

3613

Marka: Renault Trafic Van E-Tech
Ülke: France

Reklamcı: Renault

Başlık	The Store
Haftanın	Publicis Conseil
Kampanya	The Store
Reklamcı	Renault
Marka	Renault Trafic Van E-Tech
İlk Yayınlanma Tarihi	2022 / 11
Sektör	Vans
hikaye	This story is about workers and entrepreneurs who build businesses with their hands. So, the film had to follow the same rules as much as possible in art direction. The Pierre & Rose stores were built both interior and exterior so we can enter these different universes. Attention to detail was important with all kinds of furniture we could use to recreate a period. Design of posters, vinyl and film covers, flippers, etc. All were created from scratch to create build a rich universe. The fitting was essential with a wardrobe range that embraces the different decades while avoiding some clichés.The cinematography on this commercial was a true conversation between creatives and film crew: we needed to feel the realness of the different situations, but we also assumed we had sort of theater-ish/staged scenes.So instead of emphasizing each era with tricks like vintage grain, textures, or film burns, we preferred to add an overall feeling with strong light bias (at the beginning with vivid, vibrant colors, also when the store closed), which makes it more consistent.The photography itself had to highlight and match each period.
felsefe (ana dil)	Vous voyez ce petit coffee shop de l’autre côté de la rue ? Il y a 15 ans, c’était peut-être une boutique de vente de jeux vidéo d’occasion. Il y a 30 ans encore autre chose. Les commerces ont toujours évolué avec le temps, et les entrepreneurs qui ouvrent ces boutiques sont ceux qui transforment nos villes et notre quotidien à travers les époques. C’est ce que raconte « The Store », le nouveau film Renault et Publicis Conseil réalisé par Rodrigo Saavedra (Soldats). Dans ce film, nous allons suivre l’évolution d’une boutique qui se transmet de génération en génération. D’une épicerie ouverte en 1912 par Pierre & Rose, le magasin se transformera au fil des décennies grâce au travail des enfants, petits-enfants et arrière-petits-enfants. En entrant dans l’intimité de cette famille, c’est toute une partie de notre histoire que nous voyons défiler à travers cette boutique. Et comme chaque professionnel a besoin de bons outils pour se transformer, nous verrons ici que Renault a toujours su évoluer pour accompagner ces entrepreneurs au fil du temps. Du Fourgon Postal (1909) à la Juvaquatre (1937-1960), puis de l’Estafette (1959-1980) au Master 1 (1980-1997), jusqu’au Nouveau Trafic Van E-Tech 100 % électrique (2022). La nouvelle version de ce véritable best-seller qui a conquis plus de 2,2 millions de professionnels depuis 1980 passe au 100% électrique et pourra donc toujours se rendre au cœur des villes. Sans compromis sur les prestations qui font le succès de Traffic Van, il dispose d’une autonomie de 240 km (WLTP) qui lui permet d’assurer toutes les missions. Quel que soit l’avenir, les professionnels seront encore amenés à évoluer. Et les véhicules utilitaires Renault évolueront toujours à leurs côtés.
Medya Türü	Branded Content
Süre	121 seconds
Market	United States, Bulgaria
film müziği	Le Grand Choral - from " La Nuit Américaine”
Reklam Sorumlusu	Arnaud Belloni
Reklam Sorumlusu	Laurent Aliphat
Reklam Sorumlusu	Sophie Jaguelin
Reklam Sorumlusu	Aurélie Estrabaud
President	Agathe Bousquet
President & Chief Creative Officer	Marco Venturelli
Yaratıcı Yönetmen	Marcelo Vergara
Sanat Yönetmeni	Clement Palouzier
Reklam Yazarı	Antoine Querolle
Ajans Prodüktörü	Caroline Petruccelli
Ajans Prodüktörü	Yann Dubois
Account Management	Hugues Reboul
Account Management	Grégoire Verdet
Account Management	Delphine Clautrier
Account Management	Fadoua Lebbar
Account Management	Téa Jeansonnie
Traffic	Solène Chalmey-meysselle
Process Manager	Claire Diot
Görüntü Yönetmeni	Pierre de Kerchove
Yönetmen	RODRIGO SAAVEDRA
Prodüksiyon Şirketi	Soldats Films
Prodüksiyon Sorumlusu	Pierre Cazenave-Kaufman
Prodüksiyon Sorumlusu	Perrine Schwartz
Prodüktör	Ivan Trivino
Production Designer Assistant	Gisela Arroyo
Editör	Carla Luffe
Editör	Paul Laurent
Renkçi	Julien Alary
Stilist	Elise Bouquet
Stilist	Reem Kuzayli
Prodüktör	Thomas Le Peutrec
Production Coordinator	Lisa Monnet
Production Service Company	B2Y Productions
Prodüktör	Ivan Ivanov
Post-production Producer	Lalia Legan
Post Prodüksiyon	Prodigious
Post Prodüksiyon	FIRM
VFX Supervisor	Steven Ada
Post-production Producer	Xavier Boutin
Ses	Start Rec
Kompositör	Georges Delarue
Music Publishing	Warner Chapell
Master Recording	Start-Rec