Başlık | FIAT 500e Environmentally Sexy |
Haftanın | Publicis Sapient |
Kampanya | FIAT 500e Environmentally Sexy |
Reklamcı | Fiat Chrysler Automobiles |
Marka | FIAT 500e |
İlk Yayınlanma Tarihi | 2013 / 6 |
Sektör | Automotive |
Slogan | Environmentally Sexy |
hikaye | Welcome to the first ever matching site for those who want an eco-friendly heart in a curvy Italian body, brought to you of course by FIAT. So what is is really? It's our launch effort to generate interest in the affordable, beautiful FIAT 500e, the all-new $30K all-electric car. Part tongue-in-cheek dating site, part cleverly disguised "testimonial videos", part seal of approval from an intelligent, risk-taking client, EnvironmentallySexy.com takes a totally novel approach to educating consumers about, and qualifying them for, electric car ownership. We took what used to be a super-boring hand-raiser link and transformed it into a full-blown brand experience complete with a Mad Libs-style questionnaire, scripted |
Medya Türü | İnteraktif |
Süre | |
Daha fazla bilgi | EnvironmentallySexy.com |
Yaratıcı Ajans Başkanı | Gaston Legorburu |
Studio Director | Boris Stojanovic |
Creative Director | Jake Wheeler |
Yaratıcı Yönetmen Ortağı | Paul Amelchenko |
Yaratıcı Yönetmen Ortağı | Alejandro Mendoza |
Copywriter | Will Hughes |
Art Director | Evan Oremland |
Sanat Yönetmeni | Stacey Frederickson |
Tasarımcı | Lisa Trucchio |
Tasarımcı | Otton Othman |
Müşteri Direktörü | Alan Clisch |
Müşteri Direktörü | Debbi Brasile |
Proje Sorumlusu | Ronald Alvarez |
Proje Sorumlusu | Veronica Gurdian |
Technical Director | Alex Toledo |
Teknik Direktör | Sam Nakala |
Teknik Direktör | David Oh |
User Experience | Lance Garcia |
User Experience | Guto Nicolucci |
Senior Interactive Developer | Alex Toledo |
Interactive Developer | Jimmy Satizabal |
Interactive Developer | Lior Gonda |
Interactive Developer | Laura Vitale |
Interactive Developer | Michael Valeron |
Interactive Developer | Dave Coykendall |
Digital Media Developer | Ben Tischler |
Digital Media Developer | Rafael Jimenez |
Digital Media Developer | Javier Urquiza |