EA SPORTS™ FIFA14 - "Next-Gen Lionel Messi"

Wieden + Kennedy Amsterdam

Wieden + Kennedy Amsterdam Amsterdam, Netherlands

26356

Marka: EA SPORTS™ FIFA14
Ülke: Netherlands

Reklamcı: Electronic Arts Inc.

Başlık	Next-Gen Lionel Messi
Haftanın	Wieden + Kennedy Amsterdam
Kampanya	It Just Got Real
Reklamcı	Electronic Arts Inc.
Marka	EA SPORTS™ FIFA14
Posted	Kasım 2013
Sektör	Video Games/Consoles
hikaye	This 'Messimorphosis' begins in an average looking lounge, but as our gamer picks up his controller an incredible transformation begins. His skin starts to give way to reveal a layer of CGI skin. He looks down and something is happening beneath his shirt; he lifts it up to see a six-pack popping out one muscle at a time. The bone structure of his face starts to change as he becomes more and more like the FIFA 14 avatar – his mouth shrinks and his jaw reforms with a strong dimple appearing on his chin, just like Messi's. The bridge of his nose widens, and his eye sockets re-shape with a dark brown colour running down his blue eyes. We see the lounge's shag pile carpet has given way to grass, as the gamer's cotton t-shirt is replaced by the synthetics of a CGI Barcelona shirt. From within our gamer's bare feet emerge Messi's football boots, stretching around the contours of his body. The transformation is nearly complete. The gamer has become avatar Messi. Apart from one detail - his hair. It's still blond and floppy. He gives his head a little shake and with that it shrinks and darkens to match Leo's. If only all haircuts were that simple. Having transformed into the ultimate gaming experience, the avatar throws his controller to the floor to see it balloon into an Adidas match ball. He takes it in his stride and charges on to the greatest field FIFA's ever seen. It just got real.
Medya Türü	Television
Süre	58 seconds
Prodüksiyon Şirketi	Stink Films
Editing Şirketi	Whitehouse Post
Post Prodüksiyon	MPC LDN
Reklam Sorumlusu	Todd Sitrin
Reklam Sorumlusu	Jamie McKinlay
Reklam Sorumlusu	Oliver Hughes
Reklam Sorumlusu	Matt Mckie
Reklam Sorumlusu	Dana Marineau
Reklam Sorumlusu	Mark Evans
Reklam Sorumlusu	Justin Shekell
Yaratıcı Yönetmen	Mark Bernath
Yaratıcı Yönetmen	Eric Quennoy
Yaratıcı Yönetmen	Mike Farr
Yaratıcı Yönetmen	Pierre Janneau
Yaratıcı Yönetmen	Edu Pou
Sanat Yönetmeni	Ignasi Tudela Calafell
Reklam Yazarı	David Smit
Prodüktör	Erik Verheijen
Prodüktör	Andrew Allen
Prodüksiyon Şirketi Prodüktör	Jaime Tan
Prodüksiyon Şirketi Prodüktör	Arnaud Ronquillo
Strateji Planlamacı	Ben Armistead
Müşteri Direktörü	Kirk Johnsen
Müşteri Direktörü	Nick Campion
Müşteri Temsilcisi	Kerstin Hagg
Proje Sorumlusu	Janna Harrington Boesjes
Direktör	Justine Young
Prodüksiyon Şirketi	Resn
3D Grafikler	Resn
Audio	Resn
3D	Assembly Films
Yönetmen	Tomek Baginski
Görüntü Yönetmeni	Stoeps Langensteiner
Prodüksiyon Şirketi Prodüktör	Andrew Porteous
Prodüksiyon Sorumlusu	Edward Grann
Editör	Adam Marshall
Editör	stephen dunne
Ses Tasarım Şirketi	Raja Sehgal
Müzik	Guy Amitai
Müzik	Messimorphosis
Müzik Şirketi	Pivot Audio
Özel Efektler	Franck Lambertz
CG Supervisor	Carsten Keller
Telesine	MPC Amsterdam
Renkçi	George K.
Post Prodüksiyon	Gerben Molenaar
Post Prodüksiyon	Jamie Loudon