Borgata Hotel Casino & Spa - "Yoga"

Publicis Sapient

Publicis Sapient Boston, United States

4427

Başlık	Yoga
Haftanın	Publicis Sapient
Kampanya	Borgata, Now That's A Win
Reklamcı	Borgata Hotel Casino & Spa
Marka	Borgata Hotel Casino & Spa
İlk Yayınlanma Tarihi	2013 / 1
Sektör	Online Gambling
hikaye	When New Jersey made online gaming legal, Borgata had the challenge of creating a digital casino experience while standing out from a crowded competitive space. While our competitors treated online gambling as flashy versions of the casino experience and did little to earn trust, we preserved the integrity of the Borgata brand by developing an integrated campaign that reassured users they could experience the thrill of Borgata, anytime and anywhere. Word got out with the help of an expansive 360 campaign. Our digital channels educated and built trust by establishing an emotional connection and retargeting helped retain players. Despite a crowded space and fierce competition, Borgata took the lead for a new stream of revenue. In the first year, we boasted 622 thousand site visits and 48 thousand game downloads.In the first month, we jumped Borgata’s share to 35%, exceeding their original goal of 20%. Now that’s a win.
Medya Türü	Packaging, Branding & Design
Worldwide Chief Creative Officer	Gaston Legorburu
Yaratıcı Yönetmen	Christian Waitzinger
VP, Client Services Director	Rob Rawley
Client Services Director	David Serrano
Director Media North America	Matthew Cirri
Associate Media Director	Jacob Kauble