| Başlık | Truck |
| Haftanın | Publicis Romania |
| Kampanya | Texting |
| Reklamcı | Romanian Police |
| Marka | Romanian Police |
| Posted | Temmuz 2012 |
| Sektör | Road Safety |
| hikaye | In Romania, the number of accidents involving drivers who are texting behind the wheel is increasing alarmingly. The Romanian Police wants to raise awareness around the issue, especially towards the executive type (owners of a smartphone) who regard themselves as multitasking. |
| felsefe | Therefore, we create a “reader’s” campaign. We’ve inserted the danger into a driver’s text message, suggesting the sudden accident in typo as it happens on the road. |
| Medya Türü | |
| Reklam Yazarı | Andy Daniluc |
| Retoucher | Dragos Ometita |
| Sanat Yönetmeni | Dragos Ometita |
| Yaratıcı Yönetmen | Razvan Capanescu |
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