Sky - "Filhos do Rock"

FCB Brasil

FCB Brasil São Paulo, Brazil

Ödüller

11582

Marka: Sky
Ülke: Brazil

Reklamcı: Sky

Başlık	Filhos do Rock
Haftanın	FCB Brasil
Kampanya	Filhos do Rock
Reklamcı	Sky
Marka	Sky
Posted	Temmuz 2012
Sektör	Cable / Satellite Services
hikaye	SKY was one of the sponsors of Rock in Rio 2011 and needed to be highlighted among the other brands, taking advantage on the opportunity to become closer to the young audience. Another objective of the action was to propagate the positioning of the brand: “Conectando gerações[1]”. Finally, we should generate demand for the social networks, aiming at encouraging users to interact with the brand. [1] Connecting generations
felsefe	Ensuring long life to rock was the strategy chosen by SKY. That was the way the project Filhos do Rock in Rio[1] was born, whose mission was to perpetuate this passion. Part of the campaign was titled ALTAR DO ROCK, which invited people in shows of the event and also through Facebook to get married in the name of rock. At the[JM1] social network, people proposed to someone and, in case of YES, the fiancés invited friends for a virtual celebration. The couple that achieved the largest number of guests for the party received a rock’n’roll honeymoon in Las Vegas. [1] Sons of the Rock in Rio
Sorun	SKY was one of the sponsors of Rock in Rio 2011 and needed to be highlighted among the other brands, taking advantage on the opportunity to become closer to the young audience. Another objective of the action was to propagate the positioning of the brand: “Conectando gerações[1]”. Finally, we should generate demand for the social networks, aiming at encouraging users to interact with the brand.
Sonuç	Over 17 thousand people downloaded the app. There were over 5 thousand proposals and 1,686 people got married in the name of the rock on Facebook. Over 3 thousand people formalized the proposal to apply for the honeymoon, and 5,179 people were guests or best people at the weddings. Thepost-action increased 80% its average ticket.
Medya Türü	Others
Sanat İşleri Satın Alma Sorumlusu	Tina Castro
Sanat Yönetmeni	Adriano Alarcon
Ses Prodüktörü	Play it Again
İlustratör	Indio San
Sanat Yönetmeni	Rodrigo L. Rodrigues
Yaratıcı Ekip	Ricardo Martin Neto
Yaratıcı Ekip	Ricardo John
Yaratıcı Ekip	Rodrigo L. Rodrigues
Yaratıcı Ekip	Mauricio Diament
Yaratıcı Ekip	Carlos Santos
Yaratıcı Ekip	Ader Moreira
Yaratıcı Yönetmen	Benjamin Yung Jr
Yaratıcı Yönetmen	Ricardo John
Yaratıcı Yönetmen	Adilson Xavier
Reklam Yazarı	Adriano Alarcon
Fotoğrafçı	Leandro Teixeira
Medya Direktörü	Alexandre Ugadin
Medya Direktörü	Sandra Carvalho
Digital Creative Director	Mauro Ramalho
Fotoğrafçı	Marcia Ramalho
Reklam Sorumlusu	João Paulo Marques
Reklam Sorumlusu	Marcelo Miranda
Müşteri Temsilcisi	Mauro Silveira
Müşteri Temsilcisi	Marco Aymoré
Müşteri Temsilcisi	Renata Velloso
Müşteri Temsilcisi	Juliana Nascimento
Müşteri Temsilcisi	Patricia Marinho
Müşteri Temsilcisi	Pedro Fuhrer
Reklam Sorumlusu	José Ricardo Gallian
Prodüksiyon Şirketi	Gata Cine Produções Ltda
Strateji Planlama	Pedro Cruz
Strateji Planlama	Tatiana Weiss
Reklam Yazarı	Ricardo Martin Neto
Reklam Yazarı	Ricardo John
Graphic Producer	Diego Bischoff
Graphic Producer	Edgardo Pasotti