| Başlık | Crime Scene Evidence |
| Haftanın | FoxP2 |
| Kampanya | Cape Town Station Activation |
| Reklamcı | The DNA Project |
| Marka | The DNA Project |
| Posted | Haziran 2012 |
| Sektör | Public Safety, Health & Hygiene |
| hikaye | Every year in South Africa thousands of criminals escape conviction due to people disturbing crime scene evidence. The DNA Project set out to educate the public never to interfere with a crime scene. We created a 6x8m canvas out of small white stones. Onto this we spray painted the giant mugshot of a criminal. As people walked over the installation the criminal’s identity became more and more unrecognisable. |
| Medya Türü | Television & Cinema |
| Reklam Yazarı | Kenneth van Reenen |
| Reklam Yazarlığı | Justin Osburn |
| Sanat Yönetmeni | Brendan Hoffmann |
| Sanat Yönetmeni | Reijer van der Vlugt |
| Yaratıcı Yönetmen | Justin Gomes |