| Başlık | Stamp |
| Haftanın |
BBDO Guerrero
|
| Kampanya |
For Persistent Headaches
|
| Reklamcı |
Bayer HealthCare LLC
|
| Marka |
Saridon
|
| İlk Yayınlanma Tarihi |
2012 / 4
|
| Sektör | OTC Medicines (Pain Relievers, Cold & Flu, ...)
|
| Slogan | For persistent headaches. |
| hikaye | Hardworking people get attacked by repeated headache symptoms in the form of persistent "headache doubles!" |
| felsefe | A Film Campaign that dramatizes persistent headache attacks in an engaging, humorous way, one that's relevant to our target market's experiences. The spots show repeated headaches coming to life in the form of "headache doubles" and attacking hardworking people nonstop, while they work nonstop. The headaches are usually aggravated by our market's already tough working conditions, therefore the need for a more powerful remedy. |
| Sorun | Saridon is a relatively small brand in the Visayas and Mindanao region. Our task was to re-launch the brand and to drive trial from a market known to be fiercely loyal to the competition with giant advertising budgets. All we needed was a campaign that would hit our market hard but would also make wise use of our limited budget. |
| Sonuç | The Saridon campaign continues to make a huge impact in the analgesics category. With just 0.3% the advertising budget of the top 2 brands, Saridon achieves 77% increase in sales, growing 110% - three times faster than the category, and pushing the brand from out of nowhere straight to number three, nationwide! |
| Medya Türü |
Television
|
| Prodüksiyon Şirketi |
Revolver
|
| Yaratıcı Ajans Başkanı |
David Guerrero
|
| Yaratıcı Yönetmen |
Rey Tiempo
|
| Reklam Yazarı |
Red Ollero
|
| Müşteri Direktörü |
Cindy Evangelista
|
| Müşteri Temsilcisi |
Iking Uy
|
| Müşteri Süpervizörü |
Christian Galvez
|
| Strateji Planlamacı |
Cristina Buenaventura
|
| Prodüktör |
Aldous Pagaduan
|
| Yönetmen |
Joel Limchoc
|
| Görüntü Yönetmeni |
J.A. Tadena
|
| Post Prodüksiyon |
PostManila
|
| Ses Prodüksiyonu |
Hit Productions
|
| Yaratıcı Yönetmen |
Brandie Tan
|
| Yaratıcı Yönetmen |
David Guerrero
|
| Yaratıcı Yönetmen |
Gary Amante
|
| Sanat Yönetmeni |
Gary Amante
|
| Sanat Yönetmeni |
JP Palileo
|
| Sanat Yönetmeni |
Peepo David
|
| Reklam Yazarı |
Rey Tiempo
|
| Reklam Yazarı |
David Guerrero
|
| Prodüktör |
Ino Magno
|
| Prodüktör |
Idda Aguilar
|
| Müşteri Süpervizörü |
Edward Go
|
| Müşteri Süpervizörü |
Jay Lopez
|